In this one-hour session you’ll hear how true media measurement improves PR decisions. We’ll discuss how to get started if you’re not measuring your exposure or engagement through to making your actions more informed through data. From data to decisions, how do you measure?
To hear from Shonali Burke, President & CEO, Shonali Burke Consulting, and founder, The Social PR Virtuoso.: Examples of practical measurement to show bottomline results.
To hear from Rebekah Iliff, Chief Strategy Officer, AirPR; columnist at Forbes, Entrepreneur, Inc.: How to drive PR decisions with data.
To hear from Todd Murphy, Vice President, Universal Information Services: What data to measure?
Todd Murphy, Vice President at Universal Information Services
Todd Murphy is VP of Universal Information Services, where he specializes in the development of news monitoring and PR measurement solutions. Universal Information Services is a managed services provider for print, broadcast, web, and social media tracking. With interests in business intelligence, process management, and U.S. legislation impacting the media, Todd is positioned to continue the success that Universal has enjoyed for over 100 years.