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How to Win at Customer Experience

During each phase of the customer journey, it’s up to you to deliver the ultimate customer experience—from engaging, to nurturing, and ultimately to converting your customer. Sticking with the status quo of traditional business practices simply doesn't cut it. It’s no longer enough to just engage with your customers. In order to win, you need to provide an exceptional experience whenever and wherever customers engage with you.
Why attend?
  • Manage the customer communication cycle

  • Create automated and track-able campaigns

  • Deliver highly relevant customer interactions

Speakers
speaker
Pierre Custeau, VP of Product Management at Infor Customer Experience Suite
Pierre’s career in CRM started in 1999 when he joined Pivotal CRM in Vancouver Canada. He’s held since various leadership positions in consulting and product management and development in Europe and North America and has worked closely with global organizations in defining and executing innovative sales, services and marketing strategies.

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The Marketing Scope takes a closer look at marketing by providing research, best practices and articles on the latest trends, products and techniques in the marketplace.While we don’t claim to be a big company, we do really big things that make a difference for our readers and clients and produce ...
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