Getting it right online is more important than ever. Returns cost UK retailers £60bn a year, £20bn of which is generated by items bought online. Discover why knowing your customers body shapes, measurements and preferences is an essential part of eCommerce and product development.
You will learn how to understand your online shoppers measurements and their body shapes
Discover your customers garment fit preferences
How to use this to reduce guesswork in production and reduce returns
Best practice advice on how to provide better online size and fit recommendations and increase conversions
How to identify gaps and opportunities within your product ranges