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Webinar: Voice Search – Meet the One Answer Challenge

How to write for Voice Search

Voice search and the responses it supplies have turned content strategy around. Customers ask questions, your business supplies answers. People now expect instant gratification from search. That means one answer right now. And that answer needs to be the best answer.

Best strategies for creating content that positions your business to meet the new challenge. Zara Altair with a short presentation, David Amerland, Teodora Petkova, Omi Sido in conversation.

Hosted by David Amerland
Why attend?
  • How to write for Voice Search

  • This is more Semantic angle than just typical Voice Search stuff

  • Live public Questions allowed

Who should attend?
Copywriters, SEO, Business Owners
Speakers
David Amerland, Owner at davidamerland.com
David Amerland is the author of nine best-selling books, including ‘Google Semantic Search’, ‘SEO
Help’ and ‘Online Marketing Help’ and ‘Brilliant SEO’. He writes on search, marketing and the points
where they meet the human mind, on the web. When he is not busy writing he advises companies
and startups on social media strategy and gives talks about the social media revolution. He
maintains his own blog at http://davidamerland.com where you can find practical SEO and business
advice and spends more time online than is probably healthy. His latest book “The Sniper Mind:
Eliminate Fear, Deal with Uncertainty and Make Better Decisions” charts the intersection where real-
world data meets brain analytics and changes the way we do everything.
Zara Altair, Semantic Writer at actationnow.com
Zara works as a Digital Content writer focused on semantic optimization. Specialising in the research, planning, and creation of digital content, Zara is responsible for delivering written material for both national and international clients.
Zara’s education is in English, Cultural Studies, and Political and Economic Assessment. She has an interest in how digital media and SEO can be integrated into a wider marketing strategy. Having written on digital content, industry events, and social media marketing, Zara has a passion for innovative ways to build brands online with the use of digital marketing techniques.
Omi Sido, Senior Technical SEO at Canon Europe
Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute. Currently, Omi Sido is a Global SEO Manager at Daily Mail. Mail Online is the most visited English-language newspaper site on the web.
As an SEO professional Omi Sido breaks down his essential role as search engine optimizer into three essential parts:
To deliver the most useful content for any user performing a particular search, analysing and segmenting intent to buy vs. general information gathering;
Having the most visibility for a client’s content via hyperlinks and mentions from relevant external web pages;
Analysing long-term user behaviour signals, such as attracting the most clicks on a search result and continuously reducing bounce rates.
You want your website in front of as many people as possible. Omi Sido will provide lasting results that extend beyond a quick, temporary boost in rankings.
Teodora Petkova, Owner at teodorapetkova.com
I am a philologist fascinated by the metamorphoses of text on the Web. Curious about our networked lives, I explore how the Semantic Web vision unfolds, transforming the possibilities of the written word in my upcoming book The Brave New Text http://www.thebravenewtext.com/

WEBINAR HAS ENDED

Organizer:

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

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