Best strategies for creating content that positions your business to meet the new challenge. Zara Altair with a short presentation, David Amerland, Teodora Petkova, Omi Sido in conversation.
Hosted by David Amerland
How to write for Voice Search
This is more Semantic angle than just typical Voice Search stuff
Live public Questions allowed
Who should attend?Copywriters, SEO, Business Owners
Help’ and ‘Online Marketing Help’ and ‘Brilliant SEO’. He writes on search, marketing and the points
where they meet the human mind, on the web. When he is not busy writing he advises companies
and startups on social media strategy and gives talks about the social media revolution. He
maintains his own blog at http://davidamerland.com where you can find practical SEO and business
advice and spends more time online than is probably healthy. His latest book “The Sniper Mind:
Eliminate Fear, Deal with Uncertainty and Make Better Decisions” charts the intersection where real-
world data meets brain analytics and changes the way we do everything.
Zara’s education is in English, Cultural Studies, and Political and Economic Assessment. She has an interest in how digital media and SEO can be integrated into a wider marketing strategy. Having written on digital content, industry events, and social media marketing, Zara has a passion for innovative ways to build brands online with the use of digital marketing techniques.
As an SEO professional Omi Sido breaks down his essential role as search engine optimizer into three essential parts:
To deliver the most useful content for any user performing a particular search, analysing and segmenting intent to buy vs. general information gathering;
Having the most visibility for a client’s content via hyperlinks and mentions from relevant external web pages;
Analysing long-term user behaviour signals, such as attracting the most clicks on a search result and continuously reducing bounce rates.
You want your website in front of as many people as possible. Omi Sido will provide lasting results that extend beyond a quick, temporary boost in rankings.