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Marketing

Webinar:
Using Online Qual To Put The Human In The Data

webinar description

As the recent U.S. Election so clearly showed, quantitative research alone can’t always deliver the nuance needed to predict human behavior and deliver the “why”: the human context is vital to understand the data.

In this webinar we’ll explore ideas on how a variety of online qualitative, ethnographic and community tools can be used to complement quantitative research and help marketers of all kinds to put the human in the data and deliver holistic insights that lead to better business results.

Reasons to attend the webinar:
  • Importance of context when interpreting research data

  • Ideas for how to use insight communities and online qualitative tools to uncover that vital context

  • Online tools and techniques available to gather qualitative data

Speakers:
GreenBook Marketing Media
Lenny Murphy
Leonard “Lenny” Murphy has been in the Market Research industry for over 15 years in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors.
A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, two of the most widely read and influential publications in the global insights industry.
Ramius Corporation
Stephen T hompson
As Executive Vice President of Ramius Corporation, Stephen leads the customer facing functions of the company and is responsible for developing and managing its business relationships. With a background and expertise in change management, Stephen has helped Ramius transform itself into a social research software company. He works closely with customers to ensure Ramius’ newest Recollective software continues to evolve and meet the needs of researchers.
16

Dec

1:00 - 2:00 PM
(GMT -5)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

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