This webinar will teach you how to unlock the power of your content. Our speakers will show the most effective directions for the development of your content marketing startegy.
Purna Virji: PPC Gives Your Content Wings: Clever Ways to Use PPC to Promote and Share Your Content
It’s easy for people to think of PPC simply as a lower-funnel, acquisition-centric channel. But PPC is far more powerful than that. Come discover clever ways to use PPC to promote content, engage your audience and build customer loyalty at the same time. Fact: It’s easier than you think.
Salma Jafri: 5 Reasons to Upcycle Every Piece of Content You Create for Maximum Mileage
How many content creators wish their content would get more traffic, engagement, reach and visibility? With upcycling you can! Upcycling is a smart way to create content that can 10x your content creation efforts and afford you and your audience 5 unique benefits. Upcycling content is not spammy, repetitive or annoying and is an effective way to get the most mileage from every piece of content you create.
Alicia Lewis: Begging the question: targeting content to user goals
With the rise of SIRI and semantic SEO, question-driven communications are more important than ever. The challenge for bloggers and marketers is twofold — to learn which questions target audiences are asking, and to answer those questions in a way that will stand out and show expertise.
Take your content to the next level
Learn how to come up with an integrated content marketing strategy
Find out how to do audience research that helps focus your content marketing
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