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Marketing

Webinar: Unlock the Power of Your Content

Digital Olympus: Free Online Digital Marketing Conference

webinar description

This webinar will teach you how to unlock the power of your content. Our speakers will show the most effective directions for the development of your content marketing startegy.

Purna Virji: PPC Gives Your Content Wings: Clever Ways to Use PPC to Promote and Share Your Content
It’s easy for people to think of PPC simply as a lower-funnel, acquisition-centric channel. But PPC is far more powerful than that. Come discover clever ways to use PPC to promote content, engage your audience and build customer loyalty at the same time. Fact: It’s easier than you think.

Salma Jafri: 5 Reasons to Upcycle Every Piece of Content You Create for Maximum Mileage

How many content creators wish their content would get more traffic, engagement, reach and visibility? With upcycling you can! Upcycling is a smart way to create content that can 10x your content creation efforts and afford you and your audience 5 unique benefits. Upcycling content is not spammy, repetitive or annoying and is an effective way to get the most mileage from every piece of content you create.


Alicia Lewis: Begging the question: targeting content to user goals

With the rise of SIRI and semantic SEO, question-driven communications are more important than ever. The challenge for bloggers and marketers is twofold — to learn which questions target audiences are asking, and to answer those questions in a way that will stand out and show expertise.

Reasons to attend the webinar:
  • Take your content to the next level

  • Learn how to come up with an integrated content marketing strategy

  • Find out how to do audience research that helps focus your content marketing

Speakers:
Digital Olympus
Alexandra Tachalova, Founder of DigitalOlympus.net
Bing
Purna Virji, PPC Gives Your Content Wings: Clever Ways to Use PPC to Promote and Share Your Content
Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such asMozCon and SMX Advanced and is a columnist for Search Engine Land and Search Engine Watch.

An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji
Bozboz
Alicia Lewis, Begging the question: targeting content to user goals
Alicia Lewis is a content specialist, writer and editor. At Bozboz, she crafts creative copy for clients as diverse as music festivals and commercial airlines. A passionate wordsmith, Alicia is keen to create a unique and authentic voice for each client she represents, ensuring that copy is as accessible as it is aesthetically pleasing. When not creating blogs, articles and social campaigns for Bozboz, Alicia thrives on live music, both as a performer and a reviewer.
Content Marketing Strategis
Salma Jafri, 5 Reasons to Upcycle Every Piece of Content You Create for Maximum Mileage
Salma Jafri is a Content Marketing Strategist and an International Marketing Speaker. She is the Host of the web show Content Marketing Tips on YouTube, which shows entrepreneurs how to build brands using content marketing. She is a Channel Partner and Contributor at Entrepreneur.com.
06

Feb

2017

1:00 - 2:30 PM
(GMT +1)

(Duration - 90 minutes)

ATTENDANCE FEE - FREE

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