Menu
webinara overview
Marketing

Webinar: Understanding Intent – emotional content

How to Stop Selling, Start Helping

THIS WEBINAR WAS RECORDED ON THE

December 13, 2017

DURATION

60 min

WATCH WEBINAR
webinar description

Brand-building occurs through emotional connections, not persuasion. Most advertising assumes its purpose is persuasion, and therefore assumes it has to attract a high level of attention to deliver its persuasive message. The best advertising actually works through emotional processing, not persuasion, and emotional content is processed most efficiently at low levels of attention, not high. So using search to connect much earlier with potential customers and build stronger brand affinity seems so obvious. Yet so much more attention is paid to developing content online designed to sell, not to help and create that emotional connection. Find out more about how AI and Machine Learning techniques play a huge role in mapping content to intent on the customer journey.

We will have Mike Grehan (CMO & Managing Director at Acronym Media) hosted by Jim Sterne (Founder, eMetrics Summit Co-Founder Digital Analytics Association), wow!

Reasons to attend the webinar:
  • Learn how to make effective your Advertising.

  • How to use emotional content.

  • Live questions only available during the live session.

Speakers:
eMetrics Summit
Jim Sterne, Founder
Jim Sterne focuses his thirty-five years in sales and marketing on creating and strengthening customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, and founded a conference and a professional association around digital analytics in the 2000’s. Following his humorous Devil's Data Dictionary, Sterne has just published his twelfth book, Artificial Intelligence for Marketing: Practical Applications.” Since 2002, Sterne has remained active producing the eMetrics Summit and since 2004 as cofounder and Board Chair of the Digital Analytics Association.
Acronym
Mike Grehan, CMO & Managing Director
SEO pioneer, author, world-traveler and keynote speaker, Champagne connoisseur and consummate drinking partner to the global digital marketing community. Former publisher of SearchEngineWatch.com and ClickZ.com, and producer of the industry’s largest search and social marketing event, SES Conference & Expo. Proud to be Chairman of SEMPO the largest global trade association for search marketers. And equally proud to be CMO & Managing Director of the darned finest search marketing agency in the known universe. Fun fact: Used to be a popular radio DJ in the UK… Before finding a proper job.
Organizer: SEMrush

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

Other webinars you may like
Free
Duration: 50 Min
Reach Customer Inboxes and Drive Revenue
Join Dyspatch CEO Matt Harris and SMTP Marketing and Delivery Expert Wendy Griffin as they share their strategies for creating and delivering exceptional transactional emails that reach your customers’ inboxes and drive revenue. Learn the key issues impacting deliverability and how addressing those
Dyspatch
Speaker - Matt Harris
More info
Free
Duration: 60 Min
Reach Customer Inboxes and Drive Revenue
Join Dyspatch CEO Matt Harris and SMTP Marketing and Delivery Expert Wendy Griffin as they share their strategies for creating and delivering exceptional transactional emails that reach your customers’ inboxes and drive revenue. Learn the key issues impacting deliverability and how addressing those
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
Free
Duration: 50 Min
How to Engage Customers and Deepen Relationships – EP.2
Join Sendwithus CEO Matt Harris in a discussion about the serious wake up call Enterprise marketers need regarding the creation of exceptional transactional email experiences. Learn how these crucial communications can help you realize the full revenue potential of your most important customers —
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
Other webinars you may like
Free
Duration: 50 Min
Reach Customer Inboxes and Drive Revenue
Join Dyspatch CEO Matt Harris and SMTP Marketing and Delivery Expert Wendy Griffin as they share their strategies for creating and delivering exceptional transactional emails that reach your customers’ inboxes and drive revenue. Learn the key issues impacting deliverability and how addressing those
Dyspatch
Speaker - Matt Harris
More info
Free
Duration: 60 Min
Reach Customer Inboxes and Drive Revenue
Join Dyspatch CEO Matt Harris and SMTP Marketing and Delivery Expert Wendy Griffin as they share their strategies for creating and delivering exceptional transactional emails that reach your customers’ inboxes and drive revenue. Learn the key issues impacting deliverability and how addressing those
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
Free
Duration: 50 Min
How to Engage Customers and Deepen Relationships – EP.2
Join Sendwithus CEO Matt Harris in a discussion about the serious wake up call Enterprise marketers need regarding the creation of exceptional transactional email experiences. Learn how these crucial communications can help you realize the full revenue potential of your most important customers —
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
show all webinars
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

yes no
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

yes no
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD