November 23, 2016 @ 10:00 am - 10:30 am
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Insider - Patrick Steinbrenner
While the holiday season is fast approaching, surviving the holiday frenzy is becoming a trending topic amongst marketers across industries.
eMarketer predicts that smartphone commerce will increase by 49.9%, while mcommerce increase by 39.1% and retail ecommerce by 13% in 2016. In line with these statistics, the most crucial tip to a lucrative holiday season is to offer seamless and personalized digital experiences across all touchpoints to win the attention of your customers and stand out in the competition.
In a season like this when customers’re bombarded with offers from numerous channels, e-businesses of all sizes and forms are thriving to improve the experience they offer to their visitors. Delivering personalized experiences and keeping them engaged with relevant content is a proven way to boost engagement.
In this webinar, Patrick Steinbrenner, Insider’s Managing Director for the APAC region will provide useful tips & tricks to help you deliver truly personalized omnichannel experiences across touchpoints.
Why attend this webinar:
1. Learn how to offer a personalized omnichannel experience across touchpoints
2. Learn how to prevent cart abandonment with 1:1 messages
3. Learn how to energize visitors with urgency messaging
4. Learn how to leverage web push notifications to engage off-site visitors
5. Learn how to deliver special offers and discounts to win back your price-sensitive visitors
More information about the speakers:
Insider - Patrick Steinbrenner - Managing Director
Before joining Insider, Patrick worked at ZALORA for over 4 years since the earliest days of the start-up that is now the largest fashion e-tailer in Southeast Asia. As As Regional Director he was responsible for Product Innovation, Branding, Content Strategy, and User Experience across ZALORA’s eight countries of operation. His work has been awarded the “Best Use of Consumer Insights” at the Loyalty and Engagement Awards and he is a regular speaker and judge on consumer insights like at eTail Asia (2014-2016) or Harvard Business School's Asia Business Conference. Before joining ZALORA, Patrick worked in Private Equity and brand strategy in Germany and Portugal. He holds a bachelor degree in International Business Administration, a Masters in Finance & Investments (Rotterdam School of Management), and a Masters degree in International Management (CEMS).
Information about the Organizer:
Insider is a digital experience delivery platform for marketers.
Accessible from a unified data engine, Insider enables marketers to leverage personalization, predictive segmentation and real-time technologies to boost loyalty and digital growth.
Insider is a technology company with offices in London, Moscow, Singapore, Dubai, Warsaw, Istanbul, Kuala Lumpur and Jakarta. Insider was listed as one of Europe’s 100 Hottest Startups in 2016 by WIRED Magazine, featuring European startups that are having an impact.