Effective creative is equal parts emotion and information—and marketers have been waiting a long time for the data to catch up to their imaginations. Increasingly, marketers are able to not just create relevant and customized campaigns for potential consumers with data insights, but way-find before even launching a campaign, ensuring you’re pitching the right message to the right person at the right time right out of the park.
How do you hit that grand slam?
GPS technology giant Garmin and advertising technology leader Undertone will present shared insights to help bring your marketing to the next level.
Join our interactive roundtable discussion to learn how to use data to find your customer where they live and understand what they need -- and how to develop pitch-perfect creative to give them what they want.
Find your customers online and how to reach them
Refine targeting and creative with data
Leverage creative as the key variable in digital marketing
Reach out to influencers, the new gatekeepers
Carla Meyer, Global Digital Advertising and Social Media Manager at Garmin
Eric Franchi, Co-founder and SVP Business Development at Undertone
Wendy Schuchart, Moderator at VentureBeat