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Communications and PR

Webinar: Truth on Trial: Implications for Communicators – Ep.2

webinar description

Ty Cobb, Former Special Counsel to President Trump; Major Garrett, Chief White House Correspondent, CBS News; Richard Edelman, President & CEO, Edelman; Richard S. Levick, Chairman & CEO, LEVICK; Joe Lockhart, Former Press Secretary to President Clinton; Michael Zeldin, CNN Legal Analyst, Sheryl Battles, VP, Communications and Diversity Strategy at Pitney Bowes and others …

A week before the mid-term elections, hear them talk about how today’s communicators need to navigate a world where fake news, Russian intelligence operatives and biased-information can affect the truth and the trust of the institutions in the United States.

Reasons to attend the webinar:
  • Our speakers will discuss topics including: What steps can business take to help restore trust in our institutions and our democracy?

  • How do companies and communicators work in an environment where there are no sidelines and every utterance is subject to criticism through a political lens?

  • How do we anticipate and minimize issues that will divide customers and shareholders? How do we handle them once they have become politicized?

  • What will the likely impact of the midterms be for communicators in this red hot environment? What do we need to do differently?

  • What are the unique challenges and best practices for publicly traded companies?

Who should attend:

C-suite professionals, including chief marketing officer, chief communications officers and CEOs at publicly traded companies.

Speakers:
Edelman
Richard Edelman, President & CEO
Richard Edelman is the president and CEO of Edelman, the leading communications marketing firm, located in over 60 cities with more than 6,000 employees worldwide. Richard has extensive experience in marketing and reputation management, having led assignments with major corporations, NGOs and family businesses in over 25 industries around the world. He has counseled countries in every region of the world on economic development programs. As the creator of the annual Edelman Trust Barometer, Richard has become one of the foremost authorities on trust in business, government, media and NGOs. Under Richard’s leadership, the agency has garnered many of the industry’s top accolades. Richard, himself, also has earned many industry honors. He topped PRWeek’s list of most powerful executives (2013), was recognized as the third-highest-rated CEO by Glassdoor (2014) and was inducted in the Arthur W. Page Society’s Hall of Fame (2014) among others. Richard serves on the Board of Directors of the Ad Council, the Atlantic Council, the Chicago Council on Global Affairs, the Children’s Aid Society, the Gettysburg Foundation, the 9/11 Museum and the National Committee on US China Relations. He is a commissioner on The Business Commission and a member of the World Economic Forum and PR Seminar. Richard earned his M.B.A. from Harvard Business School in 1978 and a Bachelor of Arts from Harvard College in 1976.
LEVICK
Richard Levick, Chairman & CEO
Under his leadership, LEVICK has set new standards in global communications and brand protection for corporations, countries, and major institutions. Mr. Levick is one of the communications industry’s most important spokespersons and thought leaders.

A powerful advocate for the strategic initiatives that companies must pursue in today’s perilous environment, he regularly addresses corporate boards as well as industry and government leaders around the world, providing guidance on their most complex communications and reputation management challenges. He is featured in, and authors, countless articles, and is a frequent guest on prime time national and international television programs.

Mr. Levick is a much-sought after keynote and graduation speaker and is a columnist for the top business blogs including Forbes.

Mr. Levick has co-authored five books including, The Communicators: Leadership in the Age of Crisis; Stop the Presses; The Crisis and Litigation PR Desk Reference; 365 Marketing Meditations; and Lessons for Absent Children.
Ty Cobb
Ty Cobb, Former Special Counsel to the President
Bet-the-company litigation calls for a unique combination of skills, experience, and track record. Ty Cobb, a long-time leader at Hogan Lovells, has been widely recognized as one of the premier white collar, Securities and Exchange Commission (SEC) enforcement, and congressional investigations lawyers in the world. Clients managing crises, allegations of corruption, and other critical matters turn to Ty to guide them.

In 2015, Super Lawyers magazine, in the featured article “The Kansas Peach,” observed that Ty is “the big gun on whom powerful people rely. ‘Ty Cobb gets results the old-fashioned way,’ says Robert Weber, former general counsel for IBM. ‘He gets his fingernails dirty doing the hard work, he is relentless and he deeply cares about his client. Plus, he’s afraid of nothing.'” As Chambers & Partners notes, Ty is “tremendously responsive” with “phenomenal trial lawyer instinct.”

A former federal prosecutor, Ty is a Fellow of the American College of Trial Lawyers and is regularly profiled in Best Lawyers in America, Who’s Who in the World, International Who’s Who of Business Crime Lawyers, and Super Lawyers. In April 2018, he was again recognized by Lawdragon as one of the “500 Leading Lawyers in America.” Also in 2017, Super Lawyers again honored him as one of the top 100 lawyers in Washington, D.C. Ty was an early inductee in the Ethisphere Hall of Fame, which recognizes those who have helped to advance corporate ethics and compliance.

Because of his corporate governance and crisis management experience, public companies, special committees of boards of directors, audit committees, and senior executives in “bet-the-company” cases turn to Ty as an advocate and advisor. Ty’s wide-ranging enforcement, bribery, and corruption practice has taken him to more than 35 countries and 44 states. Because of the high profile and potential consequences of many of his representations, he has appeared on “Meet the Press,” “Face the Nation,” CNN, and FOX in the service of his clients.
CBS News
Major Garrett, Chief White House Correspondent
Major Garrett was named CBS News’ Chief White House Correspondent in November 2012. As Chief White House Correspondent, Garrett reports for all CBS News broadcasts and platforms. Garrett is also the host of “The Takeout,” a weekly podcast about politics, policy and pop culture.

While covering the White House for CBS News, Garrett reported extensively on presidential actions to confront ISIS, Ebola, nuclear negotiations with Iran and U.S.-European efforts to confront Russia in the standoff over Ukraine. On domestic issues, Garrett reported on the administration’s handling of the health care website rollout, numerous policy failures at the Veterans Administration and the president’s ongoing efforts in 2014 to address racial strife and criminal justice reform. He has traveled with the president to Asia, Europe and the Middle East.

Before joining CBS News as Chief White House Correspondent, Garrett was a fixture during CBS News’ coverage of Campaign 2012 through a partnership with the National Journal, where he was Chief White House Correspondent. He co-hosted the network’s coverage of the 2011 South Carolina Republican Primary debate alongside “CBS Evening News” Anchor and Managing Editor Scott Pelley and offered analysis for every 2012 general election presidential debate.

Prior to National Journal, Garrett was the Chief White House Correspondent for Fox News. During his eight years at Fox, Garrett also covered two presidential elections, Congress, the war in Iraq and other major stories. Before joining Fox News, Garrett was a White House correspondent for CNN during the administrations of George W. Bush and Bill Clinton. Previously, he was a senior editor and congressional correspondent for U.S. News and World Report, where he reported on Congress and the impeachment of President Clinton. He was a congressional reporter for The Washington Times (1990-95) and the newspaper’s deputy national editor (1995-97). Earlier in his career, Garrett was a reporter for The Houston Post, Las Vegas Review-Journal and the Amarillo Globe-News.

Garrett is the author of four books: “Common Cents,” with former Rep. Tim Penny (D-Minn.), Little, Brown Publisher, 1995; “The 15 Biggest Lies in Politics,” St. Martin’s 1999; “The Enduring Revolution,” Crown Forum 2005 and the recently published, "Mr. Trump's Wild Ride," St. Martin's Press, 2018.
30

Oct

2018

1:00 - 2:30 PM
(GMT -5)

(Duration - 90 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: CommPRO.biz

Corporate communications, marketing, financial communications and social media influencers share their insight & expertise. CommPRO is your gateway to participate in these important industry discussions.

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