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Webinar: Trackology: Social Media, Attribution

How much of your audience is engaged with your day-to-day content?

If you’re spending a lot of time building up your audience across social channels, targeting SEO keywords, and building an email list, you probably have a pretty good idea of your audience’s overall size.

But how much of that audience is engaged with your day-to-day content? And how many people do you reach if you spend money to promote your ads and connect with a paid audience? Most importantly, how do you build an attribution model that gives you the visibility you need into every channel?
Why attend?
  • Learn the difference between paid and organic audiences

  • Find out what audiences you can target with paid ads on different channels

  • Learn how to build an attribution model and how AdRoll built one internally

Speakers
speaker
Bitly Bitly, Bitly at Bitly
speaker
Seiya Vogt, DR of demand gen at Bitly
speaker
Marley Shirley, Head of product marketing at Adroll

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