But how much of that audience is engaged with your day-to-day content? And how many people do you reach if you spend money to promote your ads and connect with a paid audience? Most importantly, how do you build an attribution model that gives you the visibility you need into every channel?
Learn the difference between paid and organic audiences
Find out what audiences you can target with paid ads on different channels
Learn how to build an attribution model and how AdRoll built one internally