October 27, 2016 @ 2:00 pm - 2:30 pm
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Bitly - Bitly Bitly
Bitly - Seiya Vogt
Adroll - Marley Shirley
If you’re spending a lot of time building up your audience across social channels, targeting SEO keywords, and building an email list, you probably have a pretty good idea of your audience’s overall size.
But how much of that audience is engaged with your day-to-day content? And how many people do you reach if you spend money to promote your ads and connect with a paid audience? Most importantly, how do you build an attribution model that gives you the visibility you need into every channel?
Why attend this webinar:
1. Learn the difference between paid and organic audiences
2. Find out what audiences you can target with paid ads on different channels
3. Learn how to build an attribution model and how AdRoll built one internally
More information about the speakers:
Bitly - Bitly Bitly - Bitly - Twitter @Bitly
Bitly - Seiya Vogt - DR of demand gen - Twitter @Bitly
Adroll - Marley Shirley - Head of product marketing - Twitter @AdRoll