Discussion topics will include:
--How are marketers using video across various social platforms now, such as Facebook, Instagram, YouTube, Snapchat, and Twitter?
--When should videos have a high production quality, and when doesn’t that matter?
--What kinds of content translate to which length for the video? Is there an optimal length for social posts? Live videos? 360-degree videos?
--What are the latest trends with brand and publisher content studios? How much is being done in-house now versus through external partners?
--For firms without much experience producing video, how can they get started? What are the main barriers, and how can those be overcome?
--Is live video essential now? What is it best for? Who’s using it best?
--When does 360-degree video add to the viewing experience?
--How can you integrate brands into video content while being respectful of the viewer experience?
--Is paid promotion of videos essential? Is there still such thing as organic reach?
To learn how marketers using video across various social platforms now, such as Facebook, Instagram, YouTube, Snapchat, and Twitter
To answer: Is live video essential now? What is it best for? Who’s using it best?
To answer: When should videos have a high production quality, and when doesn’t that matter?
Who should attend?Marketers, branding professionals, PR professionals. All corporate communications professionals.
Prior to joining Havas PR, Linda held several executive level positions at Citi, including managing director and global head of content marketing and social media for Citi’s Global Consumer Bank; president and CEO of Women & Co., an award-winning financial lifestyle community for women; Director and Portfolio Manager of Social Awareness Investments at Citigroup Asset Management; and Senior Vice President and Head of Environmental Affairs at Citi predecessor, Salomon Inc.
Linda has been featured in Ad Age, Business Insider, Digiday, HuffPost and Social Media Today, among others. Her honors include a 2014 Fox Information Technology Distinguished Alumni Award from the Fox School of Business at Temple University, 2014 Pinnacle in Leadership Award from the Girl Scouts of Greater New York, and 2013 Changing the Game Award from Advertising Women of New York (now known as She Runs It).
Linda serves as a capstone mentor and advisory council member for the Fox School of Business M.S. in Digital Innovation in Marketing program. She currently serves on the board of directors of New York Women in Communications (and is a past president) and Servo Annex, a digital consultancy.
Leveraging the collective knowledge base of the Storyhunter global community, Jaron facilitates the production of international television series and feature length documentaries. He also advises multinational corporations, government institutions, and non-profits on a range of topics related to communications, politics, and new media.
Before founding Storyhunter, Jaron was one of the pioneers of “solo video journalism”. With just a backpack, video camera, and laptop, he produced, filmed, and edited award winning documentaries and news reports from all over the world. Jaron produced, filmed, and edited two feature-length documentaries, Grassroots and Disengagement. His videos and writing have been published in the New York Times, Time, PBS, Documentary International Magazine, Haaretz, Sun-Sentinel, Current TV, CNN, and on his personal blog.