February 28, 2017 @ 10:00 am - 11:00 am
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Blueshift - Shannon Johlic
Scaling Personalization with a Small Marketing Team...
Online giants like Amazon, Netflix, and Facebook personalize every communication to each user based on up-to-the-moment behaviors that drive superior customer engagement. However, most small and mid-sized marketing teams still find it daunting to launch this kind of sophisticated personalization.
Learn how VoucherCloud, the UK's #1 source for trusted discounts and promotions, was able to rapidly scale up their marketing campaigns to deliver behavior based personalizations across multiple marketing channels. Their small team accomplished big results.
Working with Sendgrid and Blueshift, Vouchercloud was able to drive an 81% increase in revenue using behavior based personalization.
Join this webinar to learn how Vouchercloud's small marketing team was able to embark on this journey.
Why attend this webinar:
1. Why behavior based personalization matters
2. How lean modern marketing teams can launch behavior based personalization
3. How you can scale personalization to multiple channels like email & mobile app notifications
More information about the speakers:
Blueshift - Shannon Johlic - Head of Marketing - Twitter @blueshiftlabs
Information about the Organizer:
We founded Blueshift to address problems we encountered first-hand as marketing & machine learning leaders. At companies like Walmart & Groupon, we noticed that while marketers want to communicate with their customers on a 1:1 basis, it’s becoming increasingly harder in the era of the perpetually connected customer.