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webinara overview
Marketing

Webinar: The Art and Science of Social Insights

Tapping Audiences to Drive New Business

webinar description

Join Sergio Claudio, Chief Innovation & Strategy Officer at RockOrange, as he shares how RockOrange combines art and science to help their clients create authentic connections and reach new audiences with a F.R.E.S.H. approach.

Hear real-life examples of how Nickelodeon, Zappos and other major brands developed audience-centric campaigns that captivated new and existing audiences, fueling conversation and ultimately revenue. Understand how successful campaigns are developed using the five elements of the F.R.E.S.H. approach, and then measured through targeted social media analytics.

Reasons to attend the webinar
  • Learn how successful agencies use audience-driven strategies to build relationships with new and existing clients

  • Hear how major brands grow revenue from existing and emerging audiences by connecting with values and motivating factors

  • Understand the 5 elements of the F.R.E.S.H. approach for developing an audience-centric strategy

Speakers:
RockOrange
Sergio Claudio, Chief Innovation & Strategy Officer
Sergio is the creative and strategic thinker who drives digital innovation at RockOrange. A designer by trade and natural problem solver, he combines creativity, strategy, content and technology to craft engaging experiences for brands across all media. Before joining the agency, Sergio served as interactive creative director with Zimmerman Advertising (Omnicom Group), leading idea and execution of user experience design, wireframes, responsive website design, e-commerce development, rich media solutions, mobile applications and social media experiences for more than 20 brands, including White Castle, Party City, Carfax, Toys ‘R Us, Saks Fifth Avenue and Papa John’s.
NetBase Solutions
Mike Baglietto, Senior Manager
Mike has 15+ years’ experience developing marketing strategies, campaigns, and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.
06

Dec

2016

12:00 - 1:00 PM
(GMT -6)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

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Organizer: Webinara

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