That’s where third-party validation via targeted analyst and public relations can help companies form an identity that separates from competitors.
Your customers are your biggest assets, with your executives close behind. They should tell your stories, giving prospects scenarios they can identify with, featuring experts with an understanding of both the problems and the solutions. To get these stories and perspectives working for you, you need the ear of influencers, and you’ll need to persuade them. This webinar will offer some advice on how to find those influencers and rally them to your cause, creating a mutually beneficial relationship that provides you air cover to do what you do best: sell.
Transition your company’s marketing into a media channel, telling customer, product and industry stories with a tailored frequency that provides air cover and helps drive sales.
Turn your customers into marketing assets, incentivizing them to be your best advocates with industry media and analysts.
Learn methods and strategies to position your executives and product managers as supply chain rockstars, engaging analysts and spreading your company’s gospel in industry, vertical and national media.
Position your company as an industry resource, with expertise and customer resources that can read the pulse of the supply chain nervous system and provide depth and analysis at a moment’s notice.
Who should attend?If you want to better tell your story, especially if you are a Supply Chain leader or SC-focused organization, you'll want to join us to learn from a real pro that's "been there and done that".
Supply Chain Now Radio (SCNR) brings leaders & practitioners together to share best practices and to discuss the key challenges impacting end-to-end Supply Chain Management today. SCNR’s podcasts and webinars have been downloaded over 5 million times since May 2017. Our podcasts peaked at #14 on ...