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Marketing

Webinar: Supply Chain Marketing: Learn from the Pros

How to Tell Your Stories & Influence the Influencers

THIS WEBINAR WAS RECORDED ON THE

December 13, 2018

Duration

60 min

WATCH WEBINAR
webinar description

Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.

That’s where third-party validation via targeted analyst and public relations can help companies form an identity that separates from competitors.

Your customers are your biggest assets, with your executives close behind. They should tell your stories, giving prospects scenarios they can identify with, featuring experts with an understanding of both the problems and the solutions. To get these stories and perspectives working for you, you need the ear of influencers, and you’ll need to persuade them. This webinar will offer some advice on how to find those influencers and rally them to your cause, creating a mutually beneficial relationship that provides you air cover to do what you do best: sell.  

Reasons to attend the webinar
  • Transition your company’s marketing into a media channel, telling customer, product and industry stories with a tailored frequency that provides air cover and helps drive sales.

  • Turn your customers into marketing assets, incentivizing them to be your best advocates with industry media and analysts.

  • Learn methods and strategies to position your executives and product managers as supply chain rockstars, engaging analysts and spreading your company’s gospel in industry, vertical and national media.

  • Position your company as an industry resource, with expertise and customer resources that can read the pulse of the supply chain nervous system and provide depth and analysis at a moment’s notice.

Who should attend

If you want to better tell your story, especially if you are a Supply Chain leader or SC-focused organization, you'll want to join us to learn from a real pro that's "been there and done that".

Speakers:
Backbeat Marketing
Will Haraway, Managing Director & Lead Evangelist
Will Haraway is the managing director and lead evangelist for Backbeat Marketing, an agency he founded in 2015. Will has a 20-year career in supply chain and logistics marketing, all in Atlanta, Ga. Will is a certified analyst relations practitioner by the Knowledge Capital Group and has helped companies including Manhattan Associates, Aptos, Blue Ridge Global, American Global Logistics, Cargo Chief and Rubicon Global improve their brand reputations with marketing results that help increase sales. Will was also named to the APICS Atlanta Executive Advisory Board in 2018. Connect with Will Haraway on LinkedIn and follow Backbeat Marketing on Twitter.

Supply Chain Now Radio (SCNR) brings leaders & practitioners together to share best practices and to discuss the key challenges impacting end-to-end Supply Chain Management today. SCNR’s podcasts and webinars have been downloaded over 5 million times since May 2017. Our podcasts peaked at #14 on ... Read More

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