Menu Shape 3 copy 2Created with Avocode.

Webinar: Supply Chain Marketing: Learn from the Pros

How to Tell Your Stories & Influence the Influencers

THIS WEBINAR WAS RECORDED ON THE

December 13, 2018

Duration

60 min

Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.

That’s where third-party validation via targeted analyst and public relations can help companies form an identity that separates from competitors.

Your customers are your biggest assets, with your executives close behind. They should tell your stories, giving prospects scenarios they can identify with, featuring experts with an understanding of both the problems and the solutions. To get these stories and perspectives working for you, you need the ear of influencers, and you’ll need to persuade them. This webinar will offer some advice on how to find those influencers and rally them to your cause, creating a mutually beneficial relationship that provides you air cover to do what you do best: sell.  
Why attend?
  • Transition your company’s marketing into a media channel, telling customer, product and industry stories with a tailored frequency that provides air cover and helps drive sales.

  • Turn your customers into marketing assets, incentivizing them to be your best advocates with industry media and analysts.

  • Learn methods and strategies to position your executives and product managers as supply chain rockstars, engaging analysts and spreading your company’s gospel in industry, vertical and national media.

  • Position your company as an industry resource, with expertise and customer resources that can read the pulse of the supply chain nervous system and provide depth and analysis at a moment’s notice.

Who should attend?
If you want to better tell your story, especially if you are a Supply Chain leader or SC-focused organization, you'll want to join us to learn from a real pro that's "been there and done that".
Speakers
speaker
Will Haraway, Managing Director & Lead Evangelist at Backbeat Marketing
Will Haraway is the managing director and lead evangelist for Backbeat Marketing, an agency he founded in 2015. Will has a 20-year career in supply chain and logistics marketing, all in Atlanta, Ga. Will is a certified analyst relations practitioner by the Knowledge Capital Group and has helped companies including Manhattan Associates, Aptos, Blue Ridge Global, American Global Logistics, Cargo Chief and Rubicon Global improve their brand reputations with marketing results that help increase sales. Will was also named to the APICS Atlanta Executive Advisory Board in 2018. Connect with Will Haraway on LinkedIn and follow Backbeat Marketing on Twitter.

WATCH WEBINAR

Organizer:

Supply Chain Now Radio (SCNR) brings leaders & practitioners together to share best practices and to discuss the key challenges impacting end-to-end Supply Chain Management today. SCNR’s podcasts and webinars have been downloaded over 5 million times since May 2017. Our podcasts peaked at #14 on ...
Read More

Other webinars you may like
FREE
Dec 11, 10.00 AM (GMT -08:00)
Actionable Insights
Aragon’s experienced analyst team reveals their top predictions for 2020 that will impact your business over the next five years. With unparalleled expertise in emerging technologies and a deep understanding of dynamic technology markets, Aragon analysts can provide you with the technology insights
Aragon Research
Speaker - Betsy Burton
More info
FREE
Dec 13, 10.00 AM (GMT -08:00)
Q1 2020 Research Agenda
Aragon’s research is designed to help you understand the technologies that will impact your business. It keeps you up to date on major markets, providers, trends, technologies, and more to help your enterprise maintain a competitive edge. Aragon analysts understand the challenges you face in
Aragon Research
Speaker - Kalyn Stockman
More info
FREE
Dec 19, 7.00 PM (GMT +05:30)
Unlocking the Potential of Supply Chain Network
Strategic decisions are for the long-term and have uncertainties attached to them. So, it's vital that these decisions are data-backed and not linked to just human intuition. One such long-term decision that enterprises sometimes tend to overlook is Supply Chain Network Optimization. The Supply Chain
Locus
Speaker - Krishna Khandelwal
More info
Other webinars you may like
FREE
Dec 11, 10.00 AM (GMT -08:00)
Actionable Insights
Aragon’s experienced analyst team reveals their top predictions for 2020 that will impact your business over the next five years. With unparalleled expertise in emerging technologies and a deep understanding of dynamic technology markets, Aragon analysts can provide you with the technology insights
Aragon Research
Speaker - Betsy Burton
More info
FREE
Dec 13, 10.00 AM (GMT -08:00)
Q1 2020 Research Agenda
Aragon’s research is designed to help you understand the technologies that will impact your business. It keeps you up to date on major markets, providers, trends, technologies, and more to help your enterprise maintain a competitive edge. Aragon analysts understand the challenges you face in
Aragon Research
Speaker - Kalyn Stockman
More info
FREE
Dec 19, 7.00 PM (GMT +05:30)
Unlocking the Potential of Supply Chain Network
Strategic decisions are for the long-term and have uncertainties attached to them. So, it's vital that these decisions are data-backed and not linked to just human intuition. One such long-term decision that enterprises sometimes tend to overlook is Supply Chain Network Optimization. The Supply Chain
Locus
Speaker - Krishna Khandelwal
More info
Other webinars you may like
FREE
Duration: 20 Min
The Programmatic Era
We have created a completely new approach to marketing. The old ways of doing things are over. Now, you can leverage the power of true artificial intelligence with SiriusTraffic.com. During this presentation you will learn: - The Facts About Programmatic Marketing - How To Decrease Your Marketing
SiriusTraffic.com
Speaker - Diez Mansour-Dehghan
More info
FREE
Duration: 60 Min
Less Stress and More Success
This 45-minute presentation – followed by a live Q&A on all things negotiation – will provide techniques to boost your leverage and confidence at the negotiating table while still achieving lower prices. ProPurchaser Founder and President Rod Sherkin will discuss four ideas that will
ProPurchaser
Speaker - Rod Sherkin
More info
FREE
Duration: 60 Min
The Convenience Revolution with NYT Best-Selling Author Shep Hyken!
Today’s customers want a convenient and frictionless experience. Companies like Amazon and Uber disrupted their respective industries by being more convenient. But, you don’t have to disrupt your entire industry. Just disrupt your competition. Learn how to leverage convenience as a powerful
Panviva
Speaker - Panviva Inc
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD