To keep up, many content marketing teams are making big changes to how they manage their work and create differentiating content by adopting an Agile methodology. Agile marketing allows them to be more organized, get more done and be more responsive to changes in the market or with shifting company strategy.
Learn the basic principles of Agile Marketing
Learn how to increase the productivity and adaptability of your own content marketing team by using Agile principles
Develop simple steps for adopting Agile at your own pace
Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune magazine. His fourth book, Content Inc., was released in September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.
Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.”.