October 05, 2016 @ 2:00 pm - 3:00 pm
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Fox Content, Ltd. - Andrea Fryrear
Workfront - Brent Bird
Content Marketing Institute - Joe Pulizzi
Marketing is always changing. And with that constant change comes greater expectations for content marketers to produce ever-better results at a rapid pace with limited resources. Now more than ever, marketers must be ready for whatever comes their way—and they must be equipped with the right tools and processes to get results.
To keep up, many content marketing teams are making big changes to how they manage their work and create differentiating content by adopting an Agile methodology. Agile marketing allows them to be more organized, get more done and be more responsive to changes in the market or with shifting company strategy.
Why attend this webinar:
1. Learn the basic principles of Agile Marketing
2. Learn how to increase the productivity and adaptability of your own content marketing team by using Agile principles
3. Develop simple steps for adopting Agile at your own pace
More information about the speakers:
Fox Content, Ltd. - Andrea Fryrear - Founder and Chief Content Officer - Twitter @AndreaFryrear
Andrea is confessed content marketing nerd, fervent agile marketing evangelist, and Certified Scrum Master. She’s a firm believer in Agile’s potential to help support her fellow content marketers with the long-term production of stellar content. You can find her detailed coverage of all things content and agile over at MarketerGizmo.com, which she edits and manages. Andrea is also the author of the eBook, Agile Marketing Styles: Your Guide to Finding the Right Agile Approach For Your Marketing Team as well as two virtual agile marketing training courses.
Workfront - Brent Bird - Product & Audience Marketing - Twitter @itsbrentbird
As Solutions Marketing Manager for Workfront, Brent Bird leads go-to-market research and content marketing strategy. He has worked with hundreds of global marketing teams and agencies to help them effectively manage their workload and control chaos. Brent has spent the majority of his career marketing enterprise software solutions, but he has also spent time in advertising, broadcasting, and copywriting. He is working to attend a game in every Major League baseball park to determine which hot dog wins.
Content Marketing Institute - Joe Pulizzi - Founder - Twitter @JoePulizzi
Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others.
Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune magazine. His fourth book, Content Inc., was released in September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.
Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.”.