Menu
webinara overview
Marketing

Webinar: Small Caps: The Benefits of Growing Your Marketing, PR, and Social Media

webinar description

Small-cap companies—typically defined as publicly traded companies with market capitalizations between $300 million and $2 billion—are confronted by many challenges, including: raising capital, increasing liquidity, attracting institutional investors, boosting share price, obtaining analyst coverage and a general mistrust of the small-cap market.

Typically, CEO’s of these companies have limited time and budgets, making it difficult to do much more than their primary jobs: manage their companies. And, more than 73% report that investor relations (IR) is managed by the CEO or CFO with only 11% of their time spent on investor outreach.

To make an impact in a crowded marketplace, small caps must strengthen their communications efforts to generate interest in their respective stocks by the investment community and the investing public. In-house investor relations departments (or individuals) can benefit from outside perspectives about how the use of marketing, public relations, and social media can convincingly tell the company’s story, and amplify its value proposition, for the customer or potential shareholder.

Today, companies must have a documented content marketing plan, “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” It’s also essential an effective public relations strategy.

In terms of social media, B2B companies lead generation strategy focuses on customized content interactions that build trust throughout the buyer journey. B2B marketing is hyper-focused and personalized to engage and build loyalty but must be used across a myriad of digital channels. For B2C companies, being mobile-first is the competitive edge since consumers make purchases while on-the-go.

In this free webinar, the speakers introduce small cap CEOs to the tangible value of marketing communications, public relations and social media. The speakers will cover the opportunities and challenges for U.S. small cap companies from a customer-centric perspective. They will explain how to create an ecosystem that benefits your company retains and attracts investors and customers.

Reasons to attend the webinar:
  • To learn how to create an ecosystem that benefits your company retains and attracts investors and customers.

  • To make an impact in a crowded marketplace, small caps must strengthen their communications efforts to generate interest in their respective stocks by the investment community and the investing public.

  • To discuss the tangible value of marketing communications, public relations and social media.

Who should attend:

C-suite at small cap companies. Financial communications professionals.

Speakers:
Castano Communications Consulting
Gregg Castano, CEO
Gregg Castano spent 32 years with Business Wire in various direct sales, sales management and executive management roles, including Co-COO, culminating in his appointment as president in 2009. While president, Castano was responsible for overseeing the sales and marketing functions, was instrumental in much of the company’s international growth strategy and served on its executive committee, which guides company direction and strategy. He performed in this role until his departure in May, 2017. Subsequently, in October of 2017, Castano formed his own independent consulting
practice. Castano Communications Consulting, LLC assists entrepreneurs, startups and Small Cap IPOs nationwide with their messaging strategies. He also specializes in offering industry guidance to investment banks and private equity firms exploring acquisition opportunities within this industry segment.
Wendy Glavin Agency
Wendy Glavin, Founder & CEO
Wendy Glavin is Founder and CEO of Wendy Glavin Agency, based in New York City. Her firm offers strategic integrated communications across marketing, public relations, social and digital media. Wendy's experience spans B2B2C across a wide variety of industry sectors including, technology, financial services, financial technology, artificial intelligence, software-as-a-sector (SaaS), mobile apps, crowdfunding, customer experience, marketing technology, media, events, creative, publishing, retail and more.

Wendy Glavin Agency represents startups, small-medium-sized businesses, and large companies both nationally and globally. She is a 25+ year veteran of corporate, agency and consulting. Wendy is a published writer and guest speaker.
28

Feb

2018

1:00 - 2:00 PM
(GMT -4)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: CommPRO.biz

Corporate communications, marketing, financial communications and social media influencers share their insight & expertise. CommPRO is your gateway to participate in these important industry discussions.

Other webinars you may like
Free
Jul 23, 3.00 PM (GMT +02:00)
New dual-degree programme ‘EMBA for Eurasia’
EMBA for Eurasia is a dual-degree programme for experienced managers and entrepreneurs from all over the world, who aspire to become the new generation leaders in Eurasia. Graduates will be known across Eurasia for their innovative approaches, superior leadership skill and the ability to leverage best
SKOLKOVO Business School
Speaker - Tomas Casas i Klett
More info
Free
Duration: 60 Min
Show Me The Links Seasonal Link Building
This is the next episode in popular series Show Me The Links! Ranking without links is still very, very difficult. You want it or you don't - you need links. Curious about how you can get ready for the holiday season? Join us to discuss why you should start now and what needs to be done to ensure a
Link Fish Media
Speaker - Julie Joyce
More info
Free
Duration: 60 Min
How To Do Amazon SEO and Marketing
Amazon shopper’s primary navigation method is Search and it is crucial for any seller on Amazon to optimize their listing to increase visibility. In this webinar, we will touch key factors that influence your product discoverability and how you can leverage Amazon marketing services to generate
Just Eat
Speaker - Gerry White
More info
Other webinars you may like
Free
Duration: 60 Min
Show Me The Links Seasonal Link Building
This is the next episode in popular series Show Me The Links! Ranking without links is still very, very difficult. You want it or you don't - you need links. Curious about how you can get ready for the holiday season? Join us to discuss why you should start now and what needs to be done to ensure a
Link Fish Media
Speaker - Julie Joyce
More info
Free
Duration: 60 Min
How To Do Amazon SEO and Marketing
Amazon shopper’s primary navigation method is Search and it is crucial for any seller on Amazon to optimize their listing to increase visibility. In this webinar, we will touch key factors that influence your product discoverability and how you can leverage Amazon marketing services to generate
Just Eat
Speaker - Gerry White
More info
Free
Duration: 60 Min
How To Earn 2K-5K Freelancing On The Side
In this workshop, we’re going to show you exactly how to attract clients by focusing on “revenue generating activities”, how to double your close-rate by asking your prospects simple questions instead of pitching and how to leverage retainers by solving ongoing problems so you can earn
Purple Smudge
Speaker - Tristam Jarman
More info
show all webinars
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

yes no
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD