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webinara overview
Marketing

Webinar: SEO and SEA optimization of landing pages

SEMrush with Unbounce

THIS WEBINAR WAS RECORDED ON THE

September 05, 2017

DURATION

60 min

webinar description

Join our roundtable discussion around SEO and SEA optimization of landing pages led by some of the leading specialists of the industry - Fernando Angulo (SEMrush) and Ben Harmanus (Unbounce). Fernando will cover the hottest SEO-topics like managing SERP features, leveraging the good ones and avoiding not-so-good ones, AMP optimization, go over most common and most harmful onsite issues and will give tips on how to fix them. Whereas Ben will explain what a good conversion rate is, how little tweaks can give your page a conversion boost, and how this will turn traffic into paying customers. This discussion will allow you not only get useful insights but also ask questions and receive answers that will help your business.

Reasons to attend the webinar:
  • Optimization of landing pages from two perspective

  • Speakers will stick with practical issues

  • Live Questions! Only available during the webinar (not in recordings)

Speakers:
SEMrush
Fernando Angulo, Head of international partnerships
Fernando Angulo is responsible for international partnerships at SEMrush, a leading digital marketing toolkit for SEO, PPC and content marketing professionals worldwide. Fernando is one of the most influential specialists in web positioning, search engine marketing and lead generation. In addition, he is a trainer in several digital marketing courses, and a regular speaker at the main events in the sector.
Unbounce
Ben Harmanus, Head of Community & Content Marketing
Head of Community & Content Marketing D/A/CH at Unbounce, sellers of a landing page construction kit. He enjoys producing relevant content that optimizes the user experience on web pages, and exchanging information with the community. You may see Ben as a speaker at conferences such as the Conversion Conference, CeBIT or CMCX. Lately he is working more off-stage as he is finishing the work on his first book publication called Content Design.
Organizer: SEMrush

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

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