These three aspects of building a website often take a back seat. But then, try thinking of Google as blind. They suddenly become fundamental toSEO / AEO.
Semantic HTML5 is a simple way to structure and give semantic meaning to chunks of content. Easily add semantic meaning to individual words, define a hierarchy within content, explicitly communicate the role a paragraph plays in the context of the webpage... How helpful is that?
Information Architecture simply means findability and usability. Make your offers / information / answers findable, and once found, easily digestible on all devices, for all users. Including (blind) Googlebot.
Semantic HTML5 is a simple way to structure and give semantic meaning to chunks of content.
Information Architecture simply means findability and usability
Accessibility elements have been long-used as tricks for quick-win SEO
Who should attend?
Jason Barnard, Author, consultant and speaker at Kalicube.pro
Almost 2 decades of experience, Jason started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world. He is currently a consultant, speaker, and author on all things Digital Marketing, specializing in the world of Answer Engines. Since 2014, Jason has been studying the Knowledge Graph and how Google learns and understands the world. He is currently working with Kalicube.pro measuring Brand Authority.
Ross Tavendale, Founder at Type A Media
Ross first business was selling potpourri door to door in a mining village in the west of Scotland. Quickly learning the value of proper market research and understanding the audience he started working for big box agencies where he cut his teeth working on clients like Boots, Etihad and TripAdvisor. He now runs an independent agency Type A Media with his team delivering SEO services and world-class memes to SMEs and FTSE 250 businesses.
Kim Krause Berg, Usability and Conversions Analyst at Creative Vision Web Consulting
Known globally as an expert in the holistic application of SEO and usability, Kim Krause Berg is President of Creative Vision Web Consulting, LLC, providing Usability Consulting services that take advantage of over 22 years’ experience in usability, user experience, accessibility, information architecture, mobile design, user testing, software application functional and usability testing and organic SEO. She launched Cre8pc.com (decommissioned) in 1996 as a search engine optimization teaching site. Trained in Human Factors in 2000, Kim wrote about and taught what she calls “Holistic UX and SEO” and continues that approach in her work. In 1998, she founded Cre8asiteforums, the first forums to discuss usability and accessibility topics. It was acquired in 2012 by Internet Marketing Ninjas, re-acquired by Kim in December 2017 and closed May 25, 2018. Her extensive work experience in software testing, internet marketing, human factors, accessibility, information architecture and web design is rare. Kim is a writer, columnist, speaker and taught Basic Website Usability at the now closed Search Engine College for 12 years. In 2016, she launched a second business, PeacefulWraps, which has expanded and is re-branded under the new name, Dancing Timber Creations.
Simon Cox, Technical SEO Consultant at Cox and Co Creative
Have been creating websites professionally since 1995. Evangelist of web standards, analytics and accessibility but really love getting my teeth into technical SEO on sites.
Jack of all trades - Technical SEO, webmaster, designer, typographer, developer, blogger, model maker. DIY bodger.
Cut my teeth in traditional art studio artwork for print and illustration before moving into Desktop Publishing when it started. That got me headhunted by Midland Bank, which became HSBC which allowed me to get involved with the internet and I switched roles to webmaster hsbc.com for a dozen years before building and running teams building and optimising websites for HSBC. Now I am freelance, working with my wife, and loving it!
Likes tea, beer and baking bread.