Menu Shape 3 copy 2Created with Avocode.
webinara overview
Marketing

Webinar: Semantic HTML5, Architecture and Accessibility

warning: Advanced level

webinar description

These three aspects of building a website often take a back seat. But then, try thinking of Google as blind. They suddenly become fundamental toSEO / AEO.

Semantic HTML5 is a simple way to structure and give semantic meaning to chunks of content. Easily add semantic meaning to individual words, define a hierarchy within content, explicitly communicate the role a paragraph plays in the context of the webpage... How helpful is that?

Information Architecture simply means findability and usability. Make your offers / information / answers findable, and once found, easily digestible on all devices, for all users. Including (blind) Googlebot.

Reasons to attend the webinar
  • Semantic HTML5 is a simple way to structure and give semantic meaning to chunks of content.

  • Information Architecture simply means findability and usability

  • Accessibility elements have been long-used as tricks for quick-win SEO

Who should attend

SEO

Speakers:
Kalicube.pro
Jason Barnard, Author, consultant and speaker
Almost 2 decades of experience, Jason started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world. He is currently a consultant, speaker, and author on all things Digital Marketing, specializing in the world of Answer Engines. Since 2014, Jason has been studying the Knowledge Graph and how Google learns and understands the world. He is currently working with Kalicube.pro measuring Brand Authority.
Type A Media
Ross Tavendale, Founder
Ross first business was selling potpourri door to door in a mining village in the west of Scotland. Quickly learning the value of proper market research and understanding the audience he started working for big box agencies where he cut his teeth working on clients like Boots, Etihad and TripAdvisor. He now runs an independent agency Type A Media with his team delivering SEO services and world-class memes to SMEs and FTSE 250 businesses.
Creative Vision Web Consulting
Kim Krause Berg, Usability and Conversions Analyst
Known globally as an expert in the holistic application of SEO and usability, Kim Krause Berg is President of Creative Vision Web Consulting, LLC, providing Usability Consulting services that take advantage of over 22 years’ experience in usability, user experience, accessibility, information architecture, mobile design, user testing, software application functional and usability testing and organic SEO. She launched Cre8pc.com (decommissioned) in 1996 as a search engine optimization teaching site. Trained in Human Factors in 2000, Kim wrote about and taught what she calls “Holistic UX and SEO” and continues that approach in her work. In 1998, she founded Cre8asiteforums, the first forums to discuss usability and accessibility topics. It was acquired in 2012 by Internet Marketing Ninjas, re-acquired by Kim in December 2017 and closed May 25, 2018. Her extensive work experience in software testing, internet marketing, human factors, accessibility, information architecture and web design is rare. Kim is a writer, columnist, speaker and taught Basic Website Usability at the now closed Search Engine College for 12 years. In 2016, she launched a second business, PeacefulWraps, which has expanded and is re-branded under the new name, Dancing Timber Creations.
Cox and Co Creative
Simon Cox, Technical SEO Consultant
Have been creating websites professionally since 1995. Evangelist of web standards, analytics and accessibility but really love getting my teeth into technical SEO on sites.
Jack of all trades - Technical SEO, webmaster, designer, typographer, developer, blogger, model maker. DIY bodger.
Cut my teeth in traditional art studio artwork for print and illustration before moving into Desktop Publishing when it started. That got me headhunted by Midland Bank, which became HSBC which allowed me to get involved with the internet and I switched roles to webmaster hsbc.com for a dozen years before building and running teams building and optimising websites for HSBC. Now I am freelance, working with my wife, and loving it!
Likes tea, beer and baking bread.
02

Oct

2018

2:00 - 3:00 PM
(GMT +1)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: SEMrush

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

Other webinars you may like
FREE
Jun 25, 1.00 PM (GMT -04:00)
3 Best Practices for Optimizing Your Social Media Strategy
In this webinar, Binary Fountain’s Sr. Director of Project Manager Chase Ausley will cover best practices for managing social media content at-scale and will demonstrate how an all-in-one social media management platform can make this process more efficient and meaningful for your organization.
Binary Fountain
Speaker - Kayla Zamary
More info
FREE
Jun 26, 12.00 PM (GMT -05:00)
Digital Payments Expansion & Market Consolidation Impacts
Consumer acceptance of digital payments is expanding new commerce channels for click and collect, e-commerce order for home delivery, in-app purchases, and digital commerce at the point of sale. Javelin Strategy and Research provides consumer research on the usage of digital payments, market forecasts,
W. Capra
Speaker - Jim DuBoyce
More info
FREE
Jun 26, 2.00 PM (GMT -04:00)
Paying for SEO
In the world of digital marketing, it’s essential to do quality work and generate leads at the same time. In every industry, there are plenty of opportunities to “pay to rank” for competitive keywords. This is not in the sense of buying links or even search ads, but think of placing
Directive
Speaker - Garrett Mehrguth
More info
Other webinars you may like
FREE
Jun 25, 1.00 PM (GMT -04:00)
3 Best Practices for Optimizing Your Social Media Strategy
In this webinar, Binary Fountain’s Sr. Director of Project Manager Chase Ausley will cover best practices for managing social media content at-scale and will demonstrate how an all-in-one social media management platform can make this process more efficient and meaningful for your organization.
Binary Fountain
Speaker - Kayla Zamary
More info
FREE
Jun 26, 12.00 PM (GMT -05:00)
Digital Payments Expansion & Market Consolidation Impacts
Consumer acceptance of digital payments is expanding new commerce channels for click and collect, e-commerce order for home delivery, in-app purchases, and digital commerce at the point of sale. Javelin Strategy and Research provides consumer research on the usage of digital payments, market forecasts,
W. Capra
Speaker - Jim DuBoyce
More info
FREE
Jun 26, 2.00 PM (GMT -04:00)
Paying for SEO
In the world of digital marketing, it’s essential to do quality work and generate leads at the same time. In every industry, there are plenty of opportunities to “pay to rank” for competitive keywords. This is not in the sense of buying links or even search ads, but think of placing
Directive
Speaker - Garrett Mehrguth
More info
Other webinars you may like
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
FREE
Duration: 60 Min
Sales Tech: Sales Execution in the Modern World
Sales technology that helps companies prospect, gather data, reach out to prospects via automated emails and cadences, and track literally everything about how they engage with your outreach is abundant with the rise of tech startups over the last 5 years or so. How do you utilize these tools and create
TeamOne Logistics
Speaker - Rusty Wiley
More info
FREE
Duration: 60 Min
Supply Chain Marketing: Learn from the Pros
Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.
Backbeat Marketing
Speaker - Will Haraway
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD