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Webinar: Schema markup as a tactic for AEO

AEO - Answer Engine Optimisation. #AEOisSEO

Schema Markup has become one of what SEOjoblogs calls Beautiful Basics. Ignoring it is no longer an option. Seemingly simple at first glance, it is incredibly versatile and very, very powerful. In this webinar, we will look at Schema markup in the context of linked data, the semantic web and, of course, what it can bring to AEO. Some teasers for just a few of the topics that have piqued my curiosity that I will be asking the experts to elaborate on: unique URI identifiers, the (hidden) power of additional Type, 303 response codes, new, upcoming and potential items and types. Plus a bonus: a dig into Actions and Skills.
Why attend?
  • Schema Markup - how, why and what next

  • Advanced level of knowledge

  • Live Questions only during the Live webinar

Who should attend?
SEO
Speakers
speaker
Jason Barnard, Author, consultant and speaker at Kalicube.pro
Almost 2 decades of experience, Jason started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world. He is currently a consultant, speaker, and author on all things Digital Marketing, specializing in the world of Answer Engines. Since 2014, Jason has been studying the Knowledge Graph and how Google learns and understands the world. He is currently working with Kalicube.pro measuring Brand Authority.
speaker
Gennaro Cuofano, Head of Business Development at WordLift
Head of Business Development for WordLift.io and creator of FourWeekMBA.com. Also a contributor for Search Engine People. Gennaro is specialized in SEO, growth marketing, and business model design.
speaker
Ashley Berman Hale, Technical SEO Lead at DeepCrawl
I've worked in SEO since 2003 and I love the industry. I've solved tough issues, helped businesses big and small, supported amazing teams, and have grown in my own ideas of what good SEO means and how we can help each other and work toward a better internet for all. Outside of SEO I have a great family, play roller derby, and live in Fort Collins, CO - the best place to ride bikes, fish, and drink beer.
speaker
Dave Ojeda, Semantic Search / Structured Data Consultant at Regroup Consulting
A results-oriented digital marketer since 2012, who partners with clients to optimize their online/ offline assets. Current focus is on the Semantic Web, Knowledge Graph exploration, Schema Markup and structured data.

WEBINAR HAS ENDED

Organizer:

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

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