December 06, 2016 @ 10:30 am - 12:00 pm
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Digital Olympus - Alexandra Tachalova
Salford Business School - Aleksej Heinze
DeCabbit Consultancy - Judith Lewis
Koozai - Samantha Noble
The second Digital Olympus session presents sets of recommendations regarding digital marketing strategy building. In case you are thinking of the 2017 strategy, these speakers are exactly whom you need to listen to!
Aleksej Heinze will give a talk on the basis of building up a strategy paying attention to the five components of a digital marketing strategy summarized by the Buyer Persona Spring. He will also speak about a self-assessment questionnaire for digital marketing strategy evaluation.
Secondly, Judith Lewis will be happy to answer the following urgent questions which every digital marketer has asked at least once: Who can you trust now when Google is handing out penalties based on bad links? Most valuable links seem to come from bloggers but how do you judge who is right for your business? How do you reach the quality influencers most effectively?
Furthermore, gorgeous Sam Noble will explain what a lifetime value of a customer actually means and how to use PPC to increase loyalty to in turn increase the lifetime value of a customer. She will also reveal some secret strategies which will give you loyal customers who become advocates of your brands.
Why attend this webinar:
1. Find out how to plan a perfect digital marketing strategy.
2. Learn to evaluate your results and measure possible risks.
3. Stay on top of all the latest marketing trends!
More information about the speakers:
Digital Olympus - Alexandra Tachalova - Founder of DigitalOlympus.net - Twitter @DigitalOlympus
Salford Business School - Aleksej Heinze - Digital Marketing Strategy Evaluation and Reverse Engineering - Twitter @AleksejHeinze
Dr. Aleksej Heinze is an award-winning Senior Lecturer and Co-Director of the Centre for Digital Business at the University of Salford Business School. His area of expertise is the use of digital marketing channels in an international context.
He is an active member of the international digital marketing community; and is working to professionalize industry practice, through his work as a judge for the UK Search Awards, as well as serving as an Advisory Board member of Search Engine Marketing Trade Association (SEMTA) for education and standards.
DeCabbit Consultancy - Judith Lewis - SEO vs. Bloggers vs. PRs - FIGHT! - Twitter @JudithLewis
Judith Lewis is the founder of the deCabbit Consultancy specializing in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and had worked both in-house and agency-side.
She judges the UK, EU & US Search Awards, is a founding everywoman Modern Muse, teaches courses on SEO and PPC through Econsultancy and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & GE. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment.
Koozai - Samantha Noble - How to get your customers to help you grow your business through PPC - Twitter @samjanenoble
Samantha is a Digital Marketing Expert with a focus on Paid Media helping clients increase their revenues through Digital. She was rated 6th in PPC Heros ‘Most Influential PPC Experts' list in 2016. Her core role is the Director of Strategy at Koozai, a UK based digital marketing agency. Also, she works as the Co-Chief Editor for State of Digital, one of the leading industry websites when it comes to digital marketing.
She also founded the Digital Females group which now has more than 750 members and has held 16 events to date. The group was designed to bring together like-minded females in the digital marketing industry to encourage a higher ratio of male vs. female at some of the leading conferences across the UK.