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Marketing

Webinar: Real-time business analytics for data-hungry CMOs

THIS WEBINAR WAS RECORDED ON THE

December 07, 2016

DURATION

60 min

webinar description

Kenny Rogers said never count your money when you’re sitting at the table—but that just means you’re working blind. Data-driven digital marketers need to be constantly tallying up because you can’t just stay on top of real-time data, you have to start thinking two steps ahead. Simple push tactics of the past have to give way to a dynamic, real-time movement of information, interaction, and engagement between your company and your customers.

But if you don’t know how to leverage real-time business analytics to separate essential behaviors from metrics that are mere noise, that incomplete big picture could lead to bad decisions, missed opportunities, and money left on the table.

Join our latest VB Live event for insight into how to pan for gold, and turn information into insight.

Speakers:
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Michael Healey, President, Yeoman Technology Group
* Wendy Schuchart, Moderator, VentureBeat

Reasons to attend the webinar:
  • Learn how to define the

  • Deal with the unpredictable nature of real time data blips

  • Frame business analytics into actionable solution-focused priorities for stakeholders

Speakers:
VentureBeat
Wendy Schuchart, Moderator
Organizer: Venturebeat

News. Events. Insight. Founded in 2006, VentureBeat is the leading source for news and perspective on technology innovation. Our news, analysis, and events provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions. We aim to inform and inspire. Led by found ...
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