November 17, 2016 @ 1:00 pm - 2:00 pm
Show in my time zone
VentureBeat - Wendy Schuchart
NewCo - Brian Monahan
The Muse - Jeff Pash
Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?
As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.
Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.
Why attend this webinar:
1. Target precise messages and optimize user retention across all of your marketing channels.
2. Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences.
3. Prevent or eliminate the potential of fraud.
More information about the speakers:
VentureBeat - Wendy Schuchart - Moderator - Twitter @venturebeat
NewCo - Brian Monahan - co-founder - Twitter @brionic
Former CMO, Walmart.
The Muse - Jeff Pash - Director of CRM - Twitter @dailymuse
Information about the Organizer:
News. Events. Insight.
Founded in 2006, VentureBeat is the leading source for news and perspective on technology innovation. Our news, analysis, and events provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions. We aim to inform and inspire. Led by founder and CEO Matt Marshall, Editor-in-Chief Dylan Tweney, and a team of experienced journalists, VentureBeat covers a range of technology trends — from social to mobile, small business to enterprise, health tech, cloud, games, and more.