Menu Shape 3 copy 2Created with Avocode.

Webinar: PRIMECHAT: BETTER INSIGHTS. BETTER PR-ROI

Eileen M. Sheil, MPA, Executive Director, Corporate Communications, Cleveland Clinic

With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations. PRIME Research along with partner The Institute for Public Relations supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders. Presenters to date include speakers from McDonald’s, SAP and KPMG.

This latest installment features Eileen M. Sheil, MPA Executive Director, Corporate Communications, Cleveland Clinic. Eileen will be interviewed by IPR Commission member PRIME CEO Mark Weiner, a member of the Arthur Page Society and the author of books, essays and features about PR research.
Why attend?
  • To gain insight about the ROI of public relations.

  • To participate in an in-depth discussion about the application of research in public relations.

  • To examine the role of public relations in your strategic communications corporate strategy.

Who should attend?
Corporate communications professionals, PR professionals and marketing communications professionals.
Speakers
speaker
Mark Weiner, Chief Executive Officer at PRIME Research
One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.

Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.
speaker
Eileen Sheil, Executive Director, Corporate Communications at Cleveland Clinic
Eileen Sheil is the executive director of corporate communications at Cleveland Clinic, one of the nation’s largest academic medical centers, and named the second best hospital in the United States by U.S. News & World Report (2016).

Sheil received her bachelor’s degree in journalism from the E.W. Scripps School of Journalism at Ohio University (1990) and a master’s of public administration from Cleveland State University (2003).

She is a member of the Arthur Page Society, a guest columnist for PR Week, and was inducted into the PR News Measurement Hall of Fame in 2016. She also is a member of the International Association of the Measurement and Evaluation of Communications (AMEC) Non-Profit Group. She also serves as a voting member of the Conflict of Interest and Innovation Management Committee at Cleveland Clinic. She has also taught a number of classes and given presentations on public relations and communications.

Sheil has worked on numerous high profile projects that have involved presidents, heads of states, innovative surgeries “first of their kind”, book promotions, and international PR projects. She has extensive experience in crisis communications as well.

Sheil lives in a suburb of Cleveland with her husband and two daughters.

WEBINAR HAS ENDED

Organizer:

Corporate communications, marketing, financial communications and social media influencers share their insight & expertise. CommPRO is your gateway to participate in these important industry discussions.

Other webinars you may like
FREE
Nov 12, 1.00 PM (GMT -05:00)
Supercharging sales webinar
In a perfect world, a sales reps’ day consists of nothing but meaningful conversations with qualified leads and closing deals. There wouldn’t be anymore guessing on what steps to take next or which tasks are left to be done. That perfect world wouldn’t involve manual emails and follow-ups,
Reply.io
Speaker - AJ Hussain
More info
FREE
Sep 11, 12.00 AM (GMT -05:00)
The Programmatic Era
We have created a completely new approach to marketing. The old ways of doing things are over. Now, you can leverage the power of true artificial intelligence with SiriusTraffic.com. During this presentation you will learn: - The Facts About Programmatic Marketing - How To Decrease Your Marketing
SiriusTraffic.com
Speaker - Diez Mansour-Dehghan
More info
FREE
Aug 27, 2.00 PM (GMT -05:00)
The Convenience Revolution with NYT Best-Selling Author Shep Hyken!
Today’s customers want a convenient and frictionless experience. Companies like Amazon and Uber disrupted their respective industries by being more convenient. But, you don’t have to disrupt your entire industry. Just disrupt your competition. Learn how to leverage convenience as a powerful
Panviva
Speaker - Panviva Inc
More info
Other webinars you may like
FREE
Duration: 20 Min
The Programmatic Era
We have created a completely new approach to marketing. The old ways of doing things are over. Now, you can leverage the power of true artificial intelligence with SiriusTraffic.com. During this presentation you will learn: - The Facts About Programmatic Marketing - How To Decrease Your Marketing
SiriusTraffic.com
Speaker - Diez Mansour-Dehghan
More info
FREE
Duration: 60 Min
The Convenience Revolution with NYT Best-Selling Author Shep Hyken!
Today’s customers want a convenient and frictionless experience. Companies like Amazon and Uber disrupted their respective industries by being more convenient. But, you don’t have to disrupt your entire industry. Just disrupt your competition. Learn how to leverage convenience as a powerful
Panviva
Speaker - Panviva Inc
More info
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD