Menu Shape 3 copy 2Created with Avocode.
webinara overview
Marketing

Webinar: PRIMECHAT: BETTER INSIGHTS. BETTER PR-ROI

Eileen M. Sheil, MPA, Executive Director, Corporate Communications, Cleveland Clinic

webinar description

With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations. PRIME Research along with partner The Institute for Public Relations supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders. Presenters to date include speakers from McDonald’s, SAP and KPMG.

This latest installment features Eileen M. Sheil, MPA Executive Director, Corporate Communications, Cleveland Clinic. Eileen will be interviewed by IPR Commission member PRIME CEO Mark Weiner, a member of the Arthur Page Society and the author of books, essays and features about PR research.

Reasons to attend the webinar
  • To gain insight about the ROI of public relations.

  • To participate in an in-depth discussion about the application of research in public relations.

  • To examine the role of public relations in your strategic communications corporate strategy.

Who should attend

Corporate communications professionals, PR professionals and marketing communications professionals.

Speakers:
PRIME Research
Mark Weiner, Chief Executive Officer
One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.

Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.
Cleveland Clinic
Eileen Sheil, Executive Director, Corporate Communications
Eileen Sheil is the executive director of corporate communications at Cleveland Clinic, one of the nation’s largest academic medical centers, and named the second best hospital in the United States by U.S. News & World Report (2016).

Sheil received her bachelor’s degree in journalism from the E.W. Scripps School of Journalism at Ohio University (1990) and a master’s of public administration from Cleveland State University (2003).

She is a member of the Arthur Page Society, a guest columnist for PR Week, and was inducted into the PR News Measurement Hall of Fame in 2016. She also is a member of the International Association of the Measurement and Evaluation of Communications (AMEC) Non-Profit Group. She also serves as a voting member of the Conflict of Interest and Innovation Management Committee at Cleveland Clinic. She has also taught a number of classes and given presentations on public relations and communications.

Sheil has worked on numerous high profile projects that have involved presidents, heads of states, innovative surgeries “first of their kind”, book promotions, and international PR projects. She has extensive experience in crisis communications as well.

Sheil lives in a suburb of Cleveland with her husband and two daughters.
21

Mar

2018

1:00 - 2:00 PM
(GMT -4)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: CommPRO.biz

Corporate communications, marketing, financial communications and social media influencers share their insight & expertise. CommPRO is your gateway to participate in these important industry discussions.

Other webinars you may like
FREE
Mar 21, 3.00 PM (GMT +00:00)
Master the Customer Journey
Join this webinar from Finextra and Diebold Nixdorf and hear expert speakers discuss the digital transformation of banks, the future role of the branch network and how together they redefine the customer journey. How do banks approach these complex challenges, and what strategies and methodologies do
Nordea-Nordics
Speaker - Morten Olsen
More info
FREE
Mar 21, 12.00 PM (GMT -04:00)
SEMrush ToolBox 7: Organic Research tool
The SEMRush Toolbox series continues and on this webinar, we will be discussing the Organic Research which is one of the most popular tools on SEMRush, whether that is finding new organic keywords that you can implement into your own campaign, or having a sneaky peak on what your competitors are doing
CraigCampbellSEO
Speaker - Craig Campbell
More info
FREE
Mar 21, 2.00 PM (GMT -04:00)
The Power Of Visual Content
Visual communication continues to transform marketing and social interaction across the globe, yet we still tend to adopt more traditional methods when communicating with employees. Innovations in internal communications, such as visual content and storytelling, can play a crucial role in engaging
Interact
Speaker - Intranet Software
More info
Other webinars you may like
FREE
Mar 21, 3.00 PM (GMT +00:00)
Master the Customer Journey
Join this webinar from Finextra and Diebold Nixdorf and hear expert speakers discuss the digital transformation of banks, the future role of the branch network and how together they redefine the customer journey. How do banks approach these complex challenges, and what strategies and methodologies do
Nordea-Nordics
Speaker - Morten Olsen
More info
FREE
Mar 21, 12.00 PM (GMT -04:00)
SEMrush ToolBox 7: Organic Research tool
The SEMRush Toolbox series continues and on this webinar, we will be discussing the Organic Research which is one of the most popular tools on SEMRush, whether that is finding new organic keywords that you can implement into your own campaign, or having a sneaky peak on what your competitors are doing
CraigCampbellSEO
Speaker - Craig Campbell
More info
FREE
Mar 21, 2.00 PM (GMT -04:00)
The Power Of Visual Content
Visual communication continues to transform marketing and social interaction across the globe, yet we still tend to adopt more traditional methods when communicating with employees. Innovations in internal communications, such as visual content and storytelling, can play a crucial role in engaging
Interact
Speaker - Intranet Software
More info
Other webinars you may like
FREE
Duration: 60 Min
Sales Tech: Sales Execution in the Modern World
Sales technology that helps companies prospect, gather data, reach out to prospects via automated emails and cadences, and track literally everything about how they engage with your outreach is abundant with the rise of tech startups over the last 5 years or so. How do you utilize these tools and create
TeamOne Logistics
Speaker - Rusty Wiley
More info
FREE
Duration: 60 Min
Supply Chain Marketing: Learn from the Pros
Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.
Backbeat Marketing
Speaker - Will Haraway
More info
FREE
Duration: 30 Min
Why you should be using a webinar producer
Many of you have discovered how time-consuming and frustrating it can be to run a webinar. Many of you are very experienced in the field of webinar production and some of you think you should be conducting more webinars. Maybe you’re not part of a webinar team, you are the webinar team. Sometimes
Webinara
Speaker - Dave Clark
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD