Menu
webinara overview
Marketing

Webinar: PRIMEChat. Better Insights. Better PR-ROI – EP.7

Cindy Villafranca of Southwest Airlines visits PRIME Chat

webinar description

Cindy Villafranca of Southwest Airlines visits PRIME Chat on January 31 at 1 p.m. ET to share her expertise contributing into Southwest’s big data analyses for improving communications and business performance. Recently named as one of the “Top Women in PR” by PR News, Cindy’s experiences as a journalist, corporate communicator and data scientist empowers Southwest’s internal and external communications for better planning and more meaningful evaluation. Cindy will share case studies to illuminate Southwest’s leading position in applied data sciences for public relations.

In addition to her presentation, Cindy will converse with PRIME Research’s Mark Weiner and answer questions from the audience.

With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations. PRIME Research along with partner The Institute for Public Relations supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders. Presenters include speakers from McDonald’s, SAP and KPMG.

Reasons to attend the webinar:
  • To gain insight about the ROI of public relations.

  • To participate in an in-depth discussion about the application of research in public relations.

  • To examine the role of public relations in your strategic communications corporate strategy.

Speakers:
PRIME Research Americas
Mark Weiner, Chief Executive Officer
One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.

Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.
Southwest Airlines
Cindy Villanfranca, Communications Measurement and Analytics
With more than 18 years’ professional experience, Cindy Villafranca began her career in television news as a producer for KOTV in Tulsa, OK. She exited the news business after 8 years, transitioning to the public relations field, where she quickly applied her news experience to internal and external communications, crisis situations, social media, and measurement/analytics. While in the public relations role, Cindy has worked for several large organizations and companies, including Tulsa Community College, the American Heart Association, Balfour Beatty Construction, and currently, Southwest Airlines. Cindy’s expertise in the creation and execution of internal and external communications campaigns, combined with her passion for analysis and measurement, has resulted in the ability use various key performance indicators to highlight business growth and recognition. On Twitter: @CinDLew, Linked In: https://www.linkedin.com/in/cindylewisvillafranca
31

Jan

2018

1:00 - 2:00 PM
(GMT -4)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: CommPRO.biz

Corporate communications, marketing, financial communications and social media influencers share their insight & expertise. CommPRO is your gateway to participate in these important industry discussions.

Other webinars you may like
Free
Oct 18, 12.00 PM (GMT -04:00)
How To Do Behavioral Marketing
There is a reason for everything we do. Understanding what motivates consumer behavior leads to a better grasp of basic principles which, in turn, leads to marked improvements in everything from how we apply marketing to how we approach search engine optimization, branding and customer service. In this
davidamerland.com
Speaker - David Amerland
More info
Free
Oct 19, 10.00 AM (GMT -07:00)
Balancing the Customer Experience with Financial Outcomes
How can organizations find the customer experience sweet spot that satisfies both customers and the business? Customers want relationships, not transactions. They want fast outcomes, not long queues. They want their best interests in mind, not the accounting department's. Organizations that leverage
Aragon Research
Speaker - Jim Sinur
More info
Free
Oct 24, 9.30 AM (GMT -07:00)
Reach Customer Inboxes and Drive Revenue
Join Dyspatch CEO Matt Harris and SMTP Marketing and Delivery Expert Wendy Griffin as they share their strategies for creating and delivering exceptional transactional emails that reach your customers’ inboxes and drive revenue. Learn the key issues impacting deliverability and how addressing those
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
Other webinars you may like
Free
Oct 18, 12.00 PM (GMT -04:00)
How To Do Behavioral Marketing
There is a reason for everything we do. Understanding what motivates consumer behavior leads to a better grasp of basic principles which, in turn, leads to marked improvements in everything from how we apply marketing to how we approach search engine optimization, branding and customer service. In this
davidamerland.com
Speaker - David Amerland
More info
Free
Oct 19, 10.00 AM (GMT -07:00)
Balancing the Customer Experience with Financial Outcomes
How can organizations find the customer experience sweet spot that satisfies both customers and the business? Customers want relationships, not transactions. They want fast outcomes, not long queues. They want their best interests in mind, not the accounting department's. Organizations that leverage
Aragon Research
Speaker - Jim Sinur
More info
Free
Oct 24, 9.30 AM (GMT -07:00)
Reach Customer Inboxes and Drive Revenue
Join Dyspatch CEO Matt Harris and SMTP Marketing and Delivery Expert Wendy Griffin as they share their strategies for creating and delivering exceptional transactional emails that reach your customers’ inboxes and drive revenue. Learn the key issues impacting deliverability and how addressing those
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
Other webinars you may like
Free
Duration: 50 Min
How to Engage Customers and Deepen Relationships
Join Sendwithus CEO Matt Harris in a discussion about the serious wake up call Enterprise marketers need regarding the creation of exceptional transactional email experiences. Learn how these crucial communications can help you realize the full revenue potential of your most important customers —
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
Free
Duration: 60 Min
SEARCH MARKETING SCOOP with David Bain 16
If you feel like you hear about search news all over the digital industry and really need to keep track of all the changes - we all actually do, - tune in to our Search Marketing Scoop podcast with David Bain. David invites the industry’s leading experts on SEO, PPC, and Content Marketing, to uncover
AVADO
Speaker - David Bain
More info
Free
Duration: 50 Min
Developing Email as the Cornerstone of the Customer Journey
Join Sendwithus CEO, Matt Harris, and guest, Shar VanBoskirk, VP and Principal Analyst at Forrester Research, in conversation about the state of email in today’s customer-obsessed, post-GDPR world. This must-see webinar is your chance to geek out with Matt and Shar over the key role email plays
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
show all webinars
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

yes no
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

yes no
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD