Menu Shape 3 copy 2Created with Avocode.
webinara overview
Marketing

Webinar:
PRIMEChat. Better Insights. Better PR-ROI

A Discussion with Steve Cody, Peppercomm

webinar description

Peppercomm CEO Steve Cody joins PRIME Chat in December to share his experiences and insights into “The Research-driven Agency.” Peppercomm is one of the world’s few mid-sized agencies with a dedicated research team devoted to helping clients set smarter objectives, develop better strategies, plan more compelling execution and evaluate results. As a result, Peppercomm clients gain the benefits of improved performance and greater efficiency.

Reasons to attend the webinar:
  • To gain insight about the ROI of public relations.

  • To participate in an in-depth discussion about the application of research in public relations.

  • To examine the role of public relations in your strategic communications corporate strategy.

Speakers:
PRIME Research Americas
Mark Weiner
One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.

Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.
Peppercomm
Steve Cody
I’m a climber, comedian and dog lover. But not necessarily in that order.

Named one of 50 Game-Changers of PR for 2017 by PRNews, Steve is responsible for overall agency direction and management, new business development, new product development and agency marketing. Most recently, Steve pioneered the creation of the agency’s insights and strategy group, an internal consultancy at Peppercomm that bridges proprietary research and program activation to serve both current accounts and business development initiatives. He’s also been instrumental in shaping the culture that inspired Crain’s New York Business and was a ?nalist for EY’s Entrepreneur of the Year Award with co-founder Ed Moed.

A proli?c writer, Steve pens a weekly column for lnc.com, was named the PRNews Blogger of the Year in 2011 and a ?nalist for the same award in 2012. He was named one of Northeastern University’s 100 most successful alumni, and his podcast, RepChatter, won a Silver SABRE from Holmes. Steve is co-author of What’s Keeping Your Customers Up at Night? He is a member, editorial board, PR Journal, the PRSA Counselors Academy’s executive committee, the Corporate Communication Advisory Board of Baruch College, the Civilian Corporate Affairs Committee at West Point, and member of two key subcommittees on purpose and digital engagement for the Arthur W. Page Society. Additionally, he is a member of The Northeastern University Corporation, the College of Charleston’s Department of Communication Advisory Council, vice chair of the Institute for Public Relations, and board member of the PRSA Counselors Academy.

The agency was named after his family dog, Pepper.
19

Dec

1:00 - 2:00 PM
(GMT -5)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: CommPRO.biz

Corporate communications, marketing, financial communications and social media influencers share their insight & expertise. CommPRO is your gateway to participate in these important industry discussions.

Other webinars you may like
Free
Jan 23, 1.00 PM (GMT -05:00)
The Insider’s Guide to SEMrush with Krista
Join Krista Tidman as she guides you through the platform, learning the best tips & tricks to each tool! This is 3rd episode of this series. In this webinar, we will be showcasing the On Page SEO Checker SEMrush is huge All-in-One Marketing Tool, it has won 3 awards in 2017: Best USA, UK and European
SEMrush
Speaker - Krista Tidman
More info
Free
Jan 24, 12.00 PM (GMT -05:00)
6 Strategies for Viral and Evergreen Content
In this session, Nadya Khoja discusses 6 principles and guidelines for creating contagious content that grabs attention, grows your brand, and expands the top of your marketing funnel. We will have a 15-minute presentation by Nadya, then Ross and Kathrin will join roundtable discussion hosted by Justin.
HubSpot
Speaker - Justin Champion
More info
Free
Dec 20, 2.00 PM (GMT +00:00)
GDPR and the cyber security debate
Ever heard about GDPR (General Data Protection Regulation)? If you do business in EU you have to know a thing or two about it. Should US businesses worry too? The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information
SALT.agency
Speaker - Dan Taylor
More info
Other webinars you may like
Free
Duration: 60 Min
GDPR and the cyber security debate
Ever heard about GDPR (General Data Protection Regulation)? If you do business in EU you have to know a thing or two about it. Should US businesses worry too? The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information
SALT.agency
Speaker - Dan Taylor
More info
Free
Duration: 60 Min
Live Site Audit with Nitin Manchanda
Whatever you do to improve SEO for your site, The First thing is SEO On-Page Audit. Fix all the issue first, then go for improvement. This series is hosted by Head of SEO at Trivago Nitin Manchanda. Every episode he will have different, but only reputable SEOs. They can do wonders, they have years of
trivago
Speaker - Nitin Manchanda
More info
Free
Duration: 60 Min
The Insider’s Guide to SEMrush
Brand Monitoring Tool one of the latest in SEMrush collection of tools. This one is not an SEO one. Monitoring your Brand or more fashionable name Social Listening is important, even if you don't really have brand today, but just building it up. Amplify good vibes and deal with negative comments is absolutely
SEMrush
Speaker - Anton Shulke
More info
show all webinars