This latest installment features Allyson Hugley, President, Measurement and Analytics at Weber Shandwick. Allyson will be interviewed by fellow IPR Commission member PRIME CEO Mark Weiner, a member of the Arthur Page Society and the author of books, essays and features about PR research.
To gain insight about the ROI of public relations.
To participate in an in-depth discussion about the application of research in public relations.
To examine the role of public relations in your strategic communications corporate strategy.
Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.
Since joining Weber Shandwick in 2011, she has led analytics and program evaluation projects for clients across a variety of sectors including financial services, healthcare, manufacturing and materials, government, telecommunications, and consumer packaged goods. She has also developed award-winning communications research and evaluation programs.
Allyson is a member of the Market Research Council (MRC) and the former co-Chair for the North American chapter of the International Association for the Measurement and Evaluation of Communications (AMEC). She has also served on AMEC’s board of directors. The Network Journal recognized Allyson among the 25 most influential black women in business for 2015. This year, she was also recognized by PR News as one of the Top Women in PR and inducted into their PR Measurement Hall of Fame. In 2012, she was listed among PRWeek’s Top 40 under 40. That same year, she received an honorable mention for PR News Measurement Person of the Year.
Prior to joining Weber Shandwick, Allyson was the Senior Vice President of Insight Creation at MSLGROUP and before that a research manager at Scholastic. She started her career at RoperASW (now GfK), where she was a senior research director responsible for consumer intelligence, corporate communications, message effectiveness and audience measurement research.