In May of 2017, ten top corporate communicators from some of the world’s most recognizable organization shared their experiences, guidelines and insights for the application of research in public relations. In the coming (weeks/months), PRIME Research along with conference partner The Institute for Public Relations present a series of one-on-one interviews featuring each of the ten executives.
This latest installment features Christine N. Curtin, Director, Corporate Communications at KPMG LLP. Christine will be interviewed by PRIME CEO Mark Weiner, a Trustee of the Institute for Public Relations, a member of the Arthur Page Society and the author of books, essays and features about PR research.
To gain insight about the ROI of public relations.
To participate in an in-depth discussion about the application of research in public relations.
To examine the role of public relations in your strategic communications corporate strategy.
Mark Weiner, Chief Executive Officer at PRIME Research Americas
One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.
Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.
Christine N. Curtin, Director, Corporate Communications at KPMG LLP
Christine Curtin has more than 18 years of diverse experience in creating and executing strategic communications programs for corporate, broadcast and public affairs and print journalism. Seasoned communications professional with diverse public relations, media relations, broadcast and internal communications experience in financial services, public affairs and consulting. Joining KPMG in November 2012, Christine is Chief of Staff for the Corporate Communications team, managing the daily operations of a 72 person unit and working in concert with the organization’s leadership to develop, drive and execute communications strategy to deliver the firm’s strategic priorities. She spends much of her time focused on implementing systems and organizational improvements to increase efficiency, collaboration, while problem-solving and leveraging resources for effective communications programs. She is also dedicated to developing and executing comprehensive and strategic corporate communications initiatives and providing high-level counsel to senior staff on communications issues. Christine has additional experience in crisis communications, event production, and brand visibility.