The second installment features Molly McKenna Jandrain, Director, PR & Brand Engagement, McDonald’s USA. Molly will be interviewed by PRIME CEO Mark Weiner, a Trustee of the Institute for Public Relations, a member of the Arthur Page Society and the author of books, essays and features about PR research.
To gain insight about the ROI of public relations.
To participate in an in-depth discussion about the application of research in public relations.
To examine the role of public relations in your strategic communications corporate strategy.
Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.
Prior to this position, Molly served as external communications manager for McDonald’s USA, where she was responsible for developing communications strategies that build and support McDonald’s national marketing efforts and Plan to Win business strategy. Molly also served as a founding member of McDonald’s Twitter team and helped establish McDonald’s blogger engagement practice.
Molly served as global communications supervisor from 2002-2006, supporting public relations programming for McDonald’s international business in 100+ countries, and driving McDonald’s external communications efforts for sponsorships including the Olympic Games and World Cup Soccer.
Molly leads McDonald’s National PR Agency Roundtable and is a member of McDonald’s Women’s Leadership Network and Young Professionals Network. She is the recipient of McDonald’s U.S. Communications peer nominated Most Valuable Player Award in 2008 and McDonald’s prestigious Circle of Excellence Team Award in 2004 and 2006, which recognizes top teams in business driving initiatives.