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webinara overview
Marketing

Webinar:
Optimizing Your Content Across All Channels

THIS WEBINAR WAS RECORDED ON THE

September 27, 2017

DURATION

60 min

webinar description

You’ve created content - great! Now what? Where does it go? Does the content change depending on where it’s distributed? Without proper distribution and alignment content is subject to falling flat. This webinar will guide you through best practices to optimize your content across all channels. You will learn how to:
Boost SEO;
Review mobile;
Integrate relevant sharing functions;
Discover best channels.
Tune in to get fresh insights for your own strategy!
This session will be in Hybrid format. Joe will make a short presentation with slides. Then we will have a roundtable discussion. Andy will host the webinar.

Reasons to attend the webinar:
  • Discover best channels

  • Boost SEO

  • Live Questions! Only available during the webinar (not in recordings)

Speakers:
Orbit Media
Andy Crestodina
Andy Crestodina is a co-founder of Orbit Media, an award winning, 35-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy and marketing advice to more than 1000 businesses.
ClearVoice
Joe Griffin
Helping companies create content for the web since 1998. At ClearVoice we believe in arming agencies, publishers and brands with the workflow tools and freelance talent they need to best communicate their story.
The Content Advisory
Robert Rose
Robert is the Founder and Chief Troublemaker for The Content Advisory, the education and consulting group with the Content Marketing Institute. We help large enterprises evolve the use of owned media into powerful customer experiences.
For more than 20 years, Robert has been helping marketers to tell their story more effectively. Over the last five years, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, Thomson Reuters, Abbott Laboratories, The Bill & Melinda Gates Foundation and UPS.
Native Advertising Institute
Chad Pollitt
Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance.com, an online publication solely dedicated to helping marketing and communications executives solve their online content visibility challenges. Named a top five content marketing thought leader by Onalytica and a top 20 CMO influencer by Nice, he continues to innovate by leading the emerging industry of online content promotion and distribution.
Organizer: SEMrush

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

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