Webinar: Neuroscience of Trust webinar

December 05, 2016 @ 12:00 pm - 1:00 pm America/New_York
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Buyers Meeting Point - Kelly Barner - Twitter


Harvard Business Review - Paul J. Zak

Attendance Fee

It is widely known that high employee engagement is good for business. Not so widely known is how to make it happen.

Some organizations try to build engagement through such perks as gourmet meals or “karaoke Fridays.” Such activities might boost short-term workplace happiness, but they fail to have any lasting effect on talent retention or performance.

Paul J. Zak’s research has found that the key to employee engagement is building a culture of trust.

About a decade ago, Zak—a professor of economics, psychology, and management at Claremont Graduate University—began measuring people’s brain activity while they worked, hoping to get a read on how company culture affects performance. His neuroscience experiments revealed eight key management behaviors that foster trust within organizations, often resulting in higher productivity, increased energy, better collaboration, and greater employee loyalty, among other benefits.

On December 5, 2016, in an interactive Harvard Business Review webinar, Zak will share insights from his research and provide practical ways that managers and organizations can build a culture of trust, increase employee engagement, and realize improved business results.

Why attend this webinar:

1. Hear insights from recent research

2. Discover practical ways managers and organizations can build a culture of trust

3. Learn to increase employee engagement, and realize improved business results

More information about the speakers:

Harvard Business Review - Paul J. Zak - Professor at Claremont Graduate University - Twitter

Human connection. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people.

His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love, and morality that distinguish our humanity. In another obsession, Paul’s group uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences. Along the way, he has help start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing.

Here are his specs: Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. You can check out his academic lab, consumer neuroscience company, and neuromanagement company.

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