December 02, 2016 @ 12:00 pm - 1:00 pm
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SurveyMonkey - Brad O’Neill
CA Technologies - Bill Talbot
The product marketing team at CA Technologies knew their content library was missing some key pieces–so they turned to content automation to fill in the gaps with customer quotes, statistical evidence, and product-specific case studies.
Join us for our webinar, "Missing customer evidence? Practical advice for filling in the gaps," to see how CA Technologies’ Vice President of Solution & Product Marketing, Bill Talbot, used customer evidence to supercharge their content marketing output and get critical customer feedback in the hands of product marketing.
Why attend this webinar:
1. Use customer feedback to to generate case studies, infographics, and reports
2. Empower teams across your organization to successfully leverage automated content
3. Ramp up content production, just like CA Technologies
More information about the speakers:
SurveyMonkey - Brad O’Neill - SVP of Global Sales - Twitter @SurveyMonkey
Brad O’Neill is the Senior Vice President of Global Sales at SurveyMonkey. Brad joined SurveyMonkey via the acquisition of TechValidate Software, where he was the co-founding CEO.
Previously, Brad was a founding investor in content discovery pioneer, Stumbleupon, acquired by eBay, and Walleto, acquired by Google as part of the Google Wallet initiative. He began his career in technology as an early management team member of StorageNetworks, helping build the company from seed stage to over $150 million in revenue, 800 employees, and a successful IPO.
CA Technologies - Bill Talbot - Vice President of Solution & Product Marketing
Bill Talbot is a Vice President of Solution & Product Marketing for CA Technologies. He has over 15 years of B2B marketing, sales and alliance development experience. Prior to CA Technologies, he founded and ran VIA Consulting, a marketing services firm that helped high-tech businesses transition from being product-centric to customer-focused. He also has held senior marketing and business development roles at Uplogix, GoldenGate Software (Oracle) and BMC Software.