Menu Shape 3 copy 2Created with Avocode.
webinara overview
Sales

Webinar: Missing Customer Evidence?

Practical Advice for Filling in 3 Key Gaps

webinar description

The product marketing team at CA Technologies knew their content library was missing some key pieces–so they turned to content automation to fill in the gaps with customer quotes, statistical evidence, and product-specific case studies.

Join us for our webinar, "Missing customer evidence? Practical advice for filling in the gaps," to see how CA Technologies’ Vice President of Solution & Product Marketing, Bill Talbot, used customer evidence to supercharge their content marketing output and get critical customer feedback in the hands of product marketing.

Reasons to attend the webinar
  • Use customer feedback to to generate case studies, infographics, and reports

  • Empower teams across your organization to successfully leverage automated content

  • Ramp up content production, just like CA Technologies

Speakers:
SurveyMonkey
Brad O’Neill, SVP of Global Sales
Brad O’Neill is the Senior Vice President of Global Sales at SurveyMonkey. Brad joined SurveyMonkey via the acquisition of TechValidate Software, where he was the co-founding CEO.

Previously, Brad was a founding investor in content discovery pioneer, Stumbleupon, acquired by eBay, and Walleto, acquired by Google as part of the Google Wallet initiative. He began his career in technology as an early management team member of StorageNetworks, helping build the company from seed stage to over $150 million in revenue, 800 employees, and a successful IPO.
CA Technologies
Bill Talbot, Vice President of Solution & Product Marketing
Bill Talbot is a Vice President of Solution & Product Marketing for CA Technologies. He has over 15 years of B2B marketing, sales and alliance development experience. Prior to CA Technologies, he founded and ran VIA Consulting, a marketing services firm that helped high-tech businesses transition from being product-centric to customer-focused. He also has held senior marketing and business development roles at Uplogix, GoldenGate Software (Oracle) and BMC Software.
02

Dec

2016

12:00 - 1:00 PM
(GMT -5)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Webinara

Webinara help people from all over the world discover exciting webinars relevant to their areas of interest. ... Read More

Other webinars you may like
FREE
Apr 24, 1.00 PM (GMT -04:00)
Licensed Content: The Easy Win That Your Content Strategy Is Missing
With the consistent need to publish new, valuable content, it can be difficult for content marketers to keep up with the demand. Limited time, budget, and resources are common roadblocks that stand in the way of a robust (and high-quality) editorial calendar. That’s where licensed content comes
NewsCred
Speaker - John De Guzman
More info
FREE
Apr 24, 2.00 PM (GMT -04:00)
How to Take Your Website Beyond Fast
Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. And you’ll need to get there fast, otherwise, your competitors might beat you to the finish line. Sound impossible? Web performance
Yoast
Speaker - Jono Alderson
More info
FREE
Apr 25, 11.00 AM (GMT -04:00)
How To Create Inspiration That Drives Hotel Bookings
Your hotel brand has more to offer than you know. Join this webinar to learn how to create the experiences today’s travelers crave – and how to present them in a way that prompts prospective guests to book. We’ll review how you can leverage every feature, amenity, service, space,
Sabre
Speaker - Paul Cote
More info
Other webinars you may like
FREE
Apr 24, 1.00 PM (GMT -04:00)
Licensed Content: The Easy Win That Your Content Strategy Is Missing
With the consistent need to publish new, valuable content, it can be difficult for content marketers to keep up with the demand. Limited time, budget, and resources are common roadblocks that stand in the way of a robust (and high-quality) editorial calendar. That’s where licensed content comes
NewsCred
Speaker - John De Guzman
More info
FREE
Apr 24, 2.00 PM (GMT -04:00)
How to Take Your Website Beyond Fast
Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. And you’ll need to get there fast, otherwise, your competitors might beat you to the finish line. Sound impossible? Web performance
Yoast
Speaker - Jono Alderson
More info
FREE
Apr 25, 11.00 AM (GMT -04:00)
How To Create Inspiration That Drives Hotel Bookings
Your hotel brand has more to offer than you know. Join this webinar to learn how to create the experiences today’s travelers crave – and how to present them in a way that prompts prospective guests to book. We’ll review how you can leverage every feature, amenity, service, space,
Sabre
Speaker - Paul Cote
More info
Other webinars you may like
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
FREE
Duration: 60 Min
Sales Tech: Sales Execution in the Modern World
Sales technology that helps companies prospect, gather data, reach out to prospects via automated emails and cadences, and track literally everything about how they engage with your outreach is abundant with the rise of tech startups over the last 5 years or so. How do you utilize these tools and create
TeamOne Logistics
Speaker - Rusty Wiley
More info
FREE
Duration: 60 Min
Supply Chain Marketing: Learn from the Pros
Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.
Backbeat Marketing
Speaker - Will Haraway
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD