This episode is hosted by digital marketing expert David Bain – and joining him will be award-winning Global Content Creator from LinkedIn, Alexandra Rynne.
Alex will be discussing how we launched our Secret Sauce eBook: How LinkedIn Turns Up the Heat on Their Marketing Campaigns. I'll speak to:
the cross-functional collaboration it took to create the eBook
our actual launch strategy - channels we used to distribute + A/B testing strategy
how we repurposed the content to keep fueling the fire - infographics, guest blog posts, video content etc.
Live shooting of the Podcast episode
LinkedIn Content Marketing, how they do it
Live public Questions allowed
Who should attend?Content Marketers, Business Owners
content campaigns designed to inspire and enable marketers and sales
professionals to find success on the LinkedIn platform. My work has been
featured in Inc., Forbes, American Business Journals, Social Media Examiner,
AdWeek, and more.