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Marketing

Webinar: Marketing essentials in the mobile era

webinar description

Mobile is so much more than responsive emails. Mobile means planning your strategy to use all channels such as SMS, push notifications, social media, etc. in order to reach the target wherever it is. Joins us and learn how to use mobile tools to improve your lead generation strategies, your marketing automation scenarios and to collect more quality data on your target audience.

Reasons to attend the webinar:
  • Learn why you need a mobile strategy

  • Get insights about how to efficiently use mobile for lead generation and customer engagement

  • See mobile best practices

Speakers:
Dialog Insight
Alison Flaro, Project Manager
Alison Flaro is a project manager with over 14 years of experience in the field of email marketing. She has been with Dialog Insight since March 2011. Alison is highly organized and makes customer satisfaction a priority. Her mandate includes creating e-Marketing strategies, analyzing results and facilitating strategic decisions.

Alison started out designing and coding email which means she also has a great eye for detail. Her wish is to combine her knowledge and experience in email marketing to deliver the right message, to the right person, at the right time.
Julia Correa, Project Manager
Julia Correa is an email marketing expert and project manager with over 20 years’ experience managing digital, direct mail and database related projects. Julia’s experience has highlighted her ability to collaborate and communicate with technical and non-technical teams, and to efficiently manage all aspects of day-to-day operations in a geographically dispersed team.

After working for over a decade for Reader’s Digest Brazil and Canada, Julia knows the importance of segmentation, analytics and the importance of sending the right message to the right group of people. Her experience enabled her to apply many of the direct marketing principles when Julia was responsible for the TC Media consumer database.

Julia holds a bachelor’s degree in Business and a Certificate in Digital Marketing from the Canadian Marketing Association.
28

Feb

2018

11:00 - 11:30 AM
(GMT -4)

(Duration - 30 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Dialog Insight

Dialog Insight has been designing personalized relational marketing solutions for email marketing, marketing automation, customer acquisition as well as for content management and customer data analysis in order to increase the efficiency of digital marketing campaigns. Our main objective — Off ...
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