That means companies big and small face the same challenge: how to be useful to consumers across more and more moments of intent. How do marketers find the right data and uncover the right insights to deliver more personal customer experiences?
For many marketers, the answer lies in building a culture of optimization. Join us live on Nov. 10 as we look at that culture and how it helps build better customer experiences across all touchpoints.
The critical elements of a culture of optimization
How to build the culture (and overcome the challenges you’ll face along the way)
A case study of APMEX, the precious metals retailer that is thriving after shifting its organization to a mindset of continuous experimentation