PPC for local businesses has several aspects that can greatly affect performance including searcher intent, location targeting, keyword variants, and local demographics. What could be simple, ultimately becomes more complex with poor user location identification, incomplete demographic data and underlying searcher intent that is more than keywords. In this webinar, we’re going to reveal the pitfalls of location targeting and how to avoid them, discuss what a good converting local keyword is, how to identify and segment local search intent by keyword and business service areas, and how to increase local reach for higher converting segments.
Short presentation by James Svoboda will follow by a panel discussion (all participants).
Hosted by Joel Bondorowsky.
Who should attend?
PPC, Business owners
Joel Bondorowsky, Founder at Quality Score
Joel’s launched his first PPC search campaigns to promote his own business back in 2001. Since then he has launched thousands of successful small business campaigns which eventually lead him to manage mass-market campaigns for the website builder giant, Wix.com. Today Joel is a founder of Quality Score, a boutique PPC agency that is based in Tel Aviv which manages some of the largest mass market PPC campaigns on Google AdWords and Facebook.
I was told be a friend of mine: Joel is "P" in PPC:)
James Svoboda, CEO at WebRanking
James Svoboda is CEO at WebRanking and has been in search marketing since 1999. James is also a Founder and Vice President of MnSearch, the Minnesota Search Engine Marketing Association, an ADworld Experience ambassador and #PPCchat supporting partner.
James has also been honored as a Top 25 Most Influential PPC Expert by PPC Hero, selected as a contributor to the Moz Search Ranking Factors, and David Mihm's Local Search Ranking Factors. Previous digital efforts include being a contributor to Marketing Land, a judge for Search Engine Land's Landy awards, Which Test Won advisory board member, editor for the Open Directory Project, GoGuides and Sphinn, with speaking engagements at SMX Advanced, East & West, SearchFest/Engage, State of Search, Confluence, SLC|SEM DMC, Hero Conf, Local U Advanced, eMarketing Summit, Integrated Marketing Summit, Social Media Breakfast, Minnesota Blogger Conference and more.
He currently resides in Eden Prairie with his lovely wife and two beautiful children, whom he works tirelessly with to convert into lifelong Star Wars fans.
David Szetela, CEO at FMB Media
David is one of the world's best-known experts in online advertising. His two books on PPC advertising have helped train a generation of marketers. His articles on PPC advertising have been published in The SEM Post, MediaPost, Search Engine Watch, and Search Engine Land. He hosts a biweekly podcast called PPC Rockstars, produced by Webmaster Radio and distributed by iTunes and other major outlets.
David is a frequent speaker at Search and Advertising industry events like SMX, Ungagged and Pubcon. He was recently judged one of the top 25 PPC experts worldwide by PPC Hero.
Amy Bishop, Owner at Cultivative, LLC.
Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies.
Amy regularly speaks at industry conferences across the United States and internationally, including HeroConf and the SMX circuit among others. Amy is the local chair for SEMPO-Louisville. Amy also writes for leading industry publications Search Engine Land and Marketing Land.