Learn from someone whose firm has been acquired and who can share that experience with PR agency CEOs who are thinking about selling at some point. Grace Leong’s firm Hunter PR was acquired by MDC Partners several years ago. Learn from Grace firsthand how sellers can make being acquired work. Grace is one of the most respected agency heads in the industry. Here words of wisdom will teach you how and what to do to make being acquired exciting, stimulating, motivating and financially rewarding.
To learn from someone whose firm has been acquired and who can share that experience with PR agency CEOs who are thinking about selling at some point.
Be part of the discussion of implementing a successful organizational transition after acquisition.
To discuss questions about your own acquisition potential.
Who should attend?Public relations agency CEOs
Members of the C-Suite.
Business professionals looking to acquire PR or digital marketing agencies.
He has been valuing agencies, brokering mergers and acquisitions, and providing strategic advice for ten years. Art is a former owner and CEO of LobsenzStevens, a Top-20 independent PR agency, which Publicis Groupe acquired.
Client service, client service, client service! The work is never done—you can always think harder, execute better, push further. Barbara Hunter was probably the hardest working person I’ve ever met in my life, next to my mother. Her work ethic is inspiring, and we’ve really created the culture at Hunter Public Relations based on it.
Q2: Tabasco Brand Pepper Sauce was your first client in 1989 and is still a client of Hunter PR today. Why are these kinds of long-term relationships so unusual in the industry and how has Hunter PR been so fortunate to buck the trend?
Again, I think the reason clients stick with us for so long is because they get the ultimate in client service, the ultimate in dedication and the ultimate in a staff that understands the industry and the target consumer. We celebrate an average client tenure of six years, and we won’t stop until it’s 10 years, 12 years or longer. Once people are in the family, we want them to stick around.
Q3: You hold an MBA from Rutgers University. With such a passion for marketing and building brands, why didn’t you become a brand manager?
I am a brand manager! And it’s not because of my MBA—it’s because I help my clients manage their brands through a PR lens. What story are we trying to tell about this brand and how can we do it efficiently using the power of word-of-mouth and the media? So, I am a brand manager—just not a traditional one holding a brand management position at a CPG company.
Q4: Hunter Public Relations is a women-led company and as CEO, you are a working mother with four kids of your own. What advice do you have for young women who want to “have it all”?
The advice I give is that you can have it all, but it’s not about having it all in every area; no human has that kind of bandwidth. Pick those one or two things you really want and do those really well, and it will pay off for you, because you figured out what was most important to you, and you went for it. For me, that’s being a good mother and a successful business owner.
Also, it’s so important to have the support of others—friends, family and colleagues. I truly have great partners within the agency, and I honestly don’t think I could do what I do as a mother and a business owner if it weren’t for the strong partnership that we have among the team here at Hunter PR.
Q5: When Hunter PR was named by PR News as one of the “Top Places to Work in PR,” you were even more excited than when the firm received seemingly more “prestigious” awards. Why?
Yes, we win a lot of awards for our clients, but this one was so special because it was about the culture we’ve created here at Hunter PR. As a business owner, my job, first and foremost, is to have the best talent want to come here and work hard. And if I was fortunate enough to build an environment that does that, then I should be celebrating!