Menu Shape 3 copy 2Created with Avocode.
webinara overview
Communications and PR

Webinar: Lessons Learned After Being Acquired

webinar description

Life doesn’t stop once a PR agency has been acquired. Its CEO and entire staff become integrated into the buyer’s organization and life becomes quite different. Whether it’s a good or bad life depends upon many factors — culture, chemistry, synergy as well as the blending of best practices of seller and buyer.

Learn from someone whose firm has been acquired and who can share that experience with PR agency CEOs who are thinking about selling at some point. Grace Leong’s firm Hunter PR was acquired by MDC Partners several years ago. Learn from Grace firsthand how sellers can make being acquired work. Grace is one of the most respected agency heads in the industry. Here words of wisdom will teach you how and what to do to make being acquired exciting, stimulating, motivating and financially rewarding.

Reasons to attend the webinar
  • To learn from someone whose firm has been acquired and who can share that experience with PR agency CEOs who are thinking about selling at some point.

  • Be part of the discussion of implementing a successful organizational transition after acquisition.

  • To discuss questions about your own acquisition potential.

Who should attend

Public relations agency CEOs
Members of the C-Suite.
Business professionals looking to acquire PR or digital marketing agencies.

Speakers:
The Stevens Group
Art Stevens, Managing Partner
Art Stevens literally knows the PR industry at every level and in every aspect, from the inside out and from foundation to pinnacle. Art knows what makes a PR business successful, profitable and valuable. A prolific writer as well as a dynamic executive, Art is subtle, observant and quietly creative, yet not opposed to a good measure of “brandstanding” when appropriate.

He has been valuing agencies, brokering mergers and acquisitions, and providing strategic advice for ten years. Art is a former owner and CEO of LobsenzStevens, a Top-20 independent PR agency, which Publicis Groupe acquired.
Hunter Public Relations
Grace Leong, Managing Partner
Q1: Although you’ve had many Fortune 50 clients during your 29-year career in PR, you have worked for only one boss. What is the most important thing Barbara Hunter imparted to you?

Client service, client service, client service! The work is never done—you can always think harder, execute better, push further. Barbara Hunter was probably the hardest working person I’ve ever met in my life, next to my mother. Her work ethic is inspiring, and we’ve really created the culture at Hunter Public Relations based on it.

Q2: Tabasco Brand Pepper Sauce was your first client in 1989 and is still a client of Hunter PR today. Why are these kinds of long-term relationships so unusual in the industry and how has Hunter PR been so fortunate to buck the trend?

Again, I think the reason clients stick with us for so long is because they get the ultimate in client service, the ultimate in dedication and the ultimate in a staff that understands the industry and the target consumer. We celebrate an average client tenure of six years, and we won’t stop until it’s 10 years, 12 years or longer. Once people are in the family, we want them to stick around.

Q3: You hold an MBA from Rutgers University. With such a passion for marketing and building brands, why didn’t you become a brand manager?

I am a brand manager! And it’s not because of my MBA—it’s because I help my clients manage their brands through a PR lens. What story are we trying to tell about this brand and how can we do it efficiently using the power of word-of-mouth and the media? So, I am a brand manager—just not a traditional one holding a brand management position at a CPG company.

Q4: Hunter Public Relations is a women-led company and as CEO, you are a working mother with four kids of your own. What advice do you have for young women who want to “have it all”?

The advice I give is that you can have it all, but it’s not about having it all in every area; no human has that kind of bandwidth. Pick those one or two things you really want and do those really well, and it will pay off for you, because you figured out what was most important to you, and you went for it. For me, that’s being a good mother and a successful business owner.

Also, it’s so important to have the support of others—friends, family and colleagues. I truly have great partners within the agency, and I honestly don’t think I could do what I do as a mother and a business owner if it weren’t for the strong partnership that we have among the team here at Hunter PR.

Q5: When Hunter PR was named by PR News as one of the “Top Places to Work in PR,” you were even more excited than when the firm received seemingly more “prestigious” awards. Why?

Yes, we win a lot of awards for our clients, but this one was so special because it was about the culture we’ve created here at Hunter PR. As a business owner, my job, first and foremost, is to have the best talent want to come here and work hard. And if I was fortunate enough to build an environment that does that, then I should be celebrating!
28

Jun

2018

1:00 - 2:00 PM
(GMT -4)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: CommPRO.biz

Corporate communications, marketing, financial communications and social media influencers share their insight & expertise. CommPRO is your gateway to participate in these important industry discussions.

Other webinars you may like
FREE
Jun 26, 12.00 PM (GMT -05:00)
Digital Payments Expansion & Market Consolidation Impacts
Consumer acceptance of digital payments is expanding new commerce channels for click and collect, e-commerce order for home delivery, in-app purchases, and digital commerce at the point of sale. Javelin Strategy and Research provides consumer research on the usage of digital payments, market forecasts,
W. Capra
Speaker - Jim DuBoyce
More info
FREE
Jun 26, 2.00 PM (GMT -04:00)
Future Proof Your Fleet Technology to Maximize Your Investment
The safety technology market is changing rapidly. To future proof your fleet, you have to ensure the technology you invest in today can be flexible enough to accommodate future capabilities via integration. Combining technology tools along with integrating and analyzing data from multiple devices and
Transport America
Speaker - Lisa Gonerman
More info
FREE
Jul 24, 12.00 PM (GMT -04:00)
Driving greater procurement performance
Are you under increasing pressure from your CFO and the wider business to deliver sourcing benefits from complex direct spend? Do competing demands on your time mean you barely have enough capacity to keep the plant running, let alone address issues such as lack of visibility over spend, poor strategic
Art of Procurement
Speaker - Philip Ideson
More info
Other webinars you may like
FREE
Jun 26, 12.00 PM (GMT -05:00)
Digital Payments Expansion & Market Consolidation Impacts
Consumer acceptance of digital payments is expanding new commerce channels for click and collect, e-commerce order for home delivery, in-app purchases, and digital commerce at the point of sale. Javelin Strategy and Research provides consumer research on the usage of digital payments, market forecasts,
W. Capra
Speaker - Jim DuBoyce
More info
FREE
Jun 26, 2.00 PM (GMT -04:00)
Future Proof Your Fleet Technology to Maximize Your Investment
The safety technology market is changing rapidly. To future proof your fleet, you have to ensure the technology you invest in today can be flexible enough to accommodate future capabilities via integration. Combining technology tools along with integrating and analyzing data from multiple devices and
Transport America
Speaker - Lisa Gonerman
More info
FREE
Jul 24, 12.00 PM (GMT -04:00)
Driving greater procurement performance
Are you under increasing pressure from your CFO and the wider business to deliver sourcing benefits from complex direct spend? Do competing demands on your time mean you barely have enough capacity to keep the plant running, let alone address issues such as lack of visibility over spend, poor strategic
Art of Procurement
Speaker - Philip Ideson
More info
Other webinars you may like
FREE
Duration: 60 Min
Establishing Your Procurement AI Game Plan
For all the ‘buzz’ about AI, it is really just an approach that brings together two elements that procurement is very familiar with: information and analytics. Add business objectives to the mix, and you are poised to benefit from what we think of as artificial intelligence. When we
Art of Procurement
Speaker - Phil Ideson
More info
FREE
Duration: 60 Min
New Year, New NFP – LIVE Session
Get ready for 2019's first NFP webinar! Richard Tataru will be going LIVE to give you exclusive insights into how the markets will react to this year's NFP debut. Start your year right with a comprehensive look at one of the most highly anticipated economic events. Richard will be diving into FX
Orbex FX
Speaker - Richard Tataru
More info
FREE
Duration: 60 Min
How to link procurement processes to business value
According to The Hackett Group, 84% of procurement organizations strongly believe that digitalization of procurement processes will dramatically change the way their services are offered within the next few years. However, based on CPO Rising research, only 29% of procurement leaders are focusing on
Rosslyn Data Technologies
Speaker - Lance Mercereau
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD