Clayton Lainsbury and his team at Crowd Content work with Fortune 500 companies to create product copy that drives traffic and conversions, and he’s coming up for air to share what he’s learned through the course of producing over 100,000 product descriptions for retailers around the globe.
He’ll be joined by Mike McManus of Marketing Labs and Greg Shuey of Stryde eCommerce Marketing to discuss best practices for creating eCommerce content.
The session is hosted by Paul Lovell of Pricesearcher.
Will your content be read?
Will it convince consumers to open their wallets and spend?
How to write right content for e-Commerce
Paul Lovell, Head Of Search at Pricesearcher
Paul is Head Of Search and one of the original founding team members, working alongside the founder for over 4 years. He has complete responsibility for all the traffic both incoming and outgoing. Paul delivers the strategies for growth and conversion across the entire Pricesearcher product. Working closely with the CTO & tech teams he provides analysis on the data that drives technical decisions in the business. Pricesearcher is one of the largest product search engines on the web and delivers highly converting users to retailers globally
Clayton Lainsbury, CEO at Crowd Content
Clayton Lainsbury is the founder and CEO of Crowd Content, a marketplace helping businesses create publish-ready content at any scale. Backed by high-quality service and a uniquely gamified writing environment, Crowd Content has attracted over 5,000 talented writers who have provided content to more than 20,000 businesses in 85 countries.
In the seven years, he’s spent building Crowd Content, he’s been heavily involved in designing and executing content creation strategies for Fortune 500 eCommerce companies and has overseen the creation of more than 100,000 pieces of eCommerce content.
When he’s not in the office, Clayton can be found at the rink playing beer league hockey or coaching his two boys.
Greg Shuey, Managing partner at Stryde
As the managing partner of Stryde, an e-commerce marketing agency, I partner with forward-thinking e-commerce companies and large retailers to increase website traffic and drive revenue growth. Being immersed in the digital marketing landscape for over a decade, my knowledge and experience are diverse and I know how to generate results for product-centric businesses of all sizes.
Some of the partners I've worked with include: Dell.com, Alex & Ani, Hotels.com, Intercontinental Hotels Group, Sports Illustrated, Mrs. Fields, Signs.com & Sheds.com.
Mike McManus, Digital Marketing Specialist at Marketing Labs
A digital native millennial with a passion for all things web, Mike has grown up in the age of digital disruption and transformation. With a successful e-commerce venture during his teens, Mike is now part of the exclusive digital team, working alongside Matt Janaway at Marketing Labs in Worksop (United Kingdom). He works closely with a wide breadth of clients across the UK, helping them to deliver strong organic SEO growth through curated content, improving on-page SEO metrics and conversion optimisation techniques