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Marketing

Webinar: Lessons from writing 100,000 product descriptions

What converts and what rank

THIS WEBINAR WAS RECORDED ON THE

December 07, 2017

DURATION

60 min

webinar description

Clayton Lainsbury and his team at Crowd Content work with Fortune 500 companies to create product copy that drives traffic and conversions, and he’s coming up for air to share what he’s learned through the course of producing over 100,000 product descriptions for retailers around the globe.
He’ll be joined by Mike McManus of Marketing Labs and Greg Shuey of Stryde eCommerce Marketing to discuss best practices for creating eCommerce content.
The session is hosted by Paul Lovell of Pricesearcher.

Reasons to attend the webinar:
  • Will your content be read?

  • Will it convince consumers to open their wallets and spend?

  • How to write right content for e-Commerce

Speakers:
Pricesearcher
Paul Lovell, Head Of Search
Paul is Head Of Search and one of the original founding team members, working alongside the founder for over 4 years. He has complete responsibility for all the traffic both incoming and outgoing. Paul delivers the strategies for growth and conversion across the entire Pricesearcher product. Working closely with the CTO & tech teams he provides analysis on the data that drives technical decisions in the business. Pricesearcher is one of the largest product search engines on the web and delivers highly converting users to retailers globally
Crowd Content
Clayton Lainsbury, CEO
Clayton Lainsbury is the founder and CEO of Crowd Content, a marketplace helping businesses create publish-ready content at any scale. Backed by high-quality service and a uniquely gamified writing environment, Crowd Content has attracted over 5,000 talented writers who have provided content to more than 20,000 businesses in 85 countries.
In the seven years, he’s spent building Crowd Content, he’s been heavily involved in designing and executing content creation strategies for Fortune 500 eCommerce companies and has overseen the creation of more than 100,000 pieces of eCommerce content.
When he’s not in the office, Clayton can be found at the rink playing beer league hockey or coaching his two boys.
Stryde
Greg Shuey, Managing partner
As the managing partner of Stryde, an e-commerce marketing agency, I partner with forward-thinking e-commerce companies and large retailers to increase website traffic and drive revenue growth. Being immersed in the digital marketing landscape for over a decade, my knowledge and experience are diverse and I know how to generate results for product-centric businesses of all sizes.
Some of the partners I've worked with include: Dell.com, Alex & Ani, Hotels.com, Intercontinental Hotels Group, Sports Illustrated, Mrs. Fields, Signs.com & Sheds.com.
Marketing Labs
Mike McManus, Digital Marketing Specialist
A digital native millennial with a passion for all things web, Mike has grown up in the age of digital disruption and transformation. With a successful e-commerce venture during his teens, Mike is now part of the exclusive digital team, working alongside Matt Janaway at Marketing Labs in Worksop (United Kingdom). He works closely with a wide breadth of clients across the UK, helping them to deliver strong organic SEO growth through curated content, improving on-page SEO metrics and conversion optimisation techniques
Organizer: SEMrush

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

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