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webinara overview
Entrepreneurship

Webinar:
Learn How the Membership Economy Can Help You Grow

Robbie Baxter, Expert on the Membership Economy & Elisa Jagerson, CEO of Speck Design

webinar description

Join Speck Design’s CEO, Elisa Jagerson, and Robbie Kellman Baxter, author of “The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue” for an exclusive fireside chat webinar on August 23, 2017.

Register to learn how to use subscription pricing, online communities, and other tactics of the Membership Economy to build recurring revenue and defend your business from disruption.

Some of the topics to be discussed:
• What is the Membership Economy and why does it matter?
• Who should and shouldn't incorporate subscriptions or memberships into their business model?
• Winners and losers— what are they doing right and wrong?

Reasons to attend the webinar:
  • Learn from the Membership Economy expert

  • Learn how to apply the Membership Economy in your business

  • Ask questions and get them answered live during the webinar

Speakers:
Speck Design
Luisa Chil
Elisa Jagerson
CEO of Speck Design will be leading the discussion with Robbie Baxter to discuss how innovation and the Membership Economy will put your business ahead of the rest.
The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue
Robbie Baxter
Robbie Baxter is CEO of Peninsula Strategies and has over 20 years of strategy consulting and marketing experience. A sought-after writer and keynote speaker, Robbie has presented to alumni organizations at Stanford, Harvard and Haas, as well as chapters of the Product Development and Management Association, the Business Marketing Round Table and Women in Consulting. She has been quoted on business issues in the Wall Street Journal, eCommerce Times and Tampa Bay Journal, and has been asked to write articles for American Venture, Marketing Profs and Management Consulting News. Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS models, subscription models, and the implications of social mobility. She applies marketing discipline to business strategy, whether serving as a retained advisor to the leadership team, conducting market research and validation to assess new opportunities, or developing and implementing marketing programs to identify, generate and retain new leads and customers.
23

Aug

11:00 - 12:00 PM
(GMT -8)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Speck Design

Speck Design has been a respected member of the Silicon Valley business community for over 20 years. But don’t take our word for it. Look in your pocket, on your dashboard, and at your local hospital. Products we’ve designed are all around, solving problems and smoothing the way for all kinds of people and all kinds of companies.

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