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Webinar: Killing the giants: small guy vs big brand

How to beat big brands in search

THIS WEBINAR WAS RECORDED ON THE

September 06, 2017

Duration

60 min

Winning an organic market share in SERPs dominated by big brands with huge budgets may seem like a fairytale in today's modern organic landscape. However, that need not be the case. In this webinar, Ross Tavendale shows you blow for blow how he took a small business (less than 1m turnover) and grew their organic presence to beat out Tripadvisor's, Homeaway and Holiday Lettings for their core terms.
Why attend?
  • Achieving technical SEO perfection on your website

  • building a local team of copywriters to produce stunning content and visuals

  • getting big links from news papers and industry sites

  • doing creative outreach on a tiny budget

  • leveraging every asset you have to drive your marketing forward

Speakers
speaker
Craig Campbell, Founder at CraigCampbellSEO
Craig Campbell has over 14 years experience in Digital Marketing working with many small to medium sized businesses helping them with SEO, PPC, Email Marketing and Social Media Marketing.
Craig is now trying to provide training and help to others who are looking to learn how to do many of the Digital Marketing Strategies that are available.
More information can be found here www.craigcampbellseo.co.uk.
speaker
Ross Tavendale, Partner at Ideas Made
Ross first business was selling potpourri door to door in a mining village in the west of Scotland. Quickly learning the value of proper market research and understanding the audience he started working for big box agencies where he cut his teeth working on clients like Boots, Etihad and TripAdvisor. He now runs an independent agency with his team delivering SEO services and world class memes to SMEs and FTSE 250 businesses.
speaker
Mark Johnstone, former VP of Creative at ex-Distilled
Mark is the former VP of Creative at Distilled. After 6 years at the agency, he stepped out on his own in March 2016. He currently helps content teams inside agencies and brands create better content. He trains and consults content teams, and he also provides freelance support on creative direction, ideation and production.

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Organizer:

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

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