Matt Macchia has more than 15 years' experience leading software engineering teams, beginning with the launch of Internet pioneer Hotwire.com. He was co-founder and CTO of This or That Media, growing it from nothing to a profitable company with 33 employees generating more than $14 million in annual revenue. Today, Matt is the co-founder of AdFury, a SAAS company offering a platform that helps marketers build and manage high-performance ad campaigns.

Joel’s launched his first PPC search campaigns to promote his own business back in 2001. Since then he has launched thousands of successful small business campaigns which eventually lead him to manage mass-market campaigns for the website builder giant, Wix.com. Today Joel is a founder of Quality Score, a boutique PPC agency that is based in Tel Aviv which manages some of the largest mass market PPC campaigns on Google AdWords and Facebook.
I was told be a friend of mine: Joel is "P" in PPC:)