Smart marketers work with influencers to increase visibility. But genius marketers add media partners to the mix to get far greater reach.
We had Lee Odden sharing his approach with us. Learn how influencers fit within digital PR and how a media partner can multiply your results, in social and ultimately, in search.
Video recordings and Transcript available
The One and Only Lee Odden
How to amplify your influencer marketing effort
Transcript of the webinar is available
Who should attend?
Busieness Owners, digital marketers
Andy Crestodina , co-founder at Orbit Media
Andy Crestodina is a co-founder of Orbit Media , an award-winning, 38-person web design company in Chicago. Since 2000, Andy has provided web strategy and marketing advice to more than 1000 businesses.
Lee Odden, CEO at TopRank Marketing
Lee Odden is a marketing strategist, author, speaker and bearded world traveler. He's also CEO of TopRank Marketing, a digital marketing agency that serves top B2B and B2C brands with "best answer" marketing strategies that integrate content, search, social, influencer marketing and online advertising. Cited by the Wall Street Journal, The Economist, and Forbes for his marketing expertise, Lee has evangelized a customer-centric approach to marketing at over 200 events in 17 different countries, through numerous industry publications and an award-winning blog at toprankblog.com.