In the first episode of “Influencer Marketing with Shane Barker” we will talk with Greg Connolly, CEO & Co-Founder of Trifecta Nutrition and Brandon Brown, CEO & Co-Founder of Grin. We will be discussing the fundamentals of Influencer Marketing and what is needed to develop a successful Influencer Marketing campaign.
How do I find influencers?
How do I pitch influencers?
How do I pay influencers?
How do I measure ROI?
What kind of reporting should I request?
Shane Barker, Founde at shanebarker.com
An influencer marketing consultant to Fortune 500 companies and celebrity A-listers, Shane Barker has helped thousands of expert entrepreneurs expand their outreach and bolster their reputation. Whether it’s launching products, creating and converting niche website traffic, or building targeted sales funnels, Shane works daily to make sure brands like Puma and IMAX stay relevant and influential. His vast wheelhouse includes business development, marketing blueprints, SEO, and social media marketing.
Brandon Brown , CEO at Grin
Brandon Brown is the CEO of Grin, an influencer marketing software solution for brands. Grin’s software helps customers identify, recruit & activate the world’s most engaging influencers. Prior to Grin Brandon led marketing for the #1 energy drink market in the world, Los Angeles & Orange County, at Red Bull North America. He is an expert in consumer marketing and has extensive experience working with the worlds largest brands to reach consumers through influencers, athletes, musicians, and artists.
Greg Connolly , Founder at Trifecta
Greg Connolly is a veteran entrepreneur with 5 startups and 16 years’ experience, with 2 successful acquisitions. He is a writer for Entrepreneur Magazine, and an expert in developing inbound marketing funnels, subscription-based software and CPG businesses, and influencer marketing channels. His current company Trifecta is only 2 years old and has an 8-figure run rate, 40,000 Instagram followers, with over 130 celebrity athletes and sports league promoting the brand including the UFC, CrossFit, and Team USA.