In 2013, Hummingbird revolutionized the Search landscape. At the time, Amit Singhal from Google said it is may well be the biggest update since 2001. He wasn't exaggerating - 5 years later, the SEO industry is still coming to terms with the scale of the Hummingbird revolution!
Google uses the rather conceptual catchphrase - “from strings to things”. Jason Barnard will analyze Google's thinking behind that catchphrase, examine how Hummingbird affects SEO, and explain why the Knowledge Graph is the key.
Ambitious? Oh yes, but we are definitely up for the challenge: with industry leaders Craig Campbell, Barry Adams and Kristine Schachinger providing their expertise, we expect an hour of amazing insights.
How Hummingbird (Google Algo) works - explained
Why the Knowledge Graph is the key
Live questions, Live straight answers from the experts
Who should attend?
SEO, Digital Marketers
Jason Barnard, Author, consultant and speaker at Kalicube.pro
Almost 2 decades of experience, Jason started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world. He is currently a consultant, speaker, and author on all things Digital Marketing, specializing in the world of Answer Engines. Since 2014, Jason has been studying the Knowledge Graph and how Google learns and understands the world. He is currently working with Kalicube.pro measuring Brand Authority.
Barry Adams, Founder at Polemic Digital
Barry Adams has been building and ranking websites since 1998. Over the years he's honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 he founded specialized consultancy Polemic Digital to deliver world-class SEO and digital strategy services to clients such as the UK's most read newspaper The Sun and America's most popular cable news network Fox News.
In addition to his consulting work, Barry is passionate about educating the next generation of marketers. He lectures on SEO and digital marketing for Ulster University, Queen's University Belfast, and the Digital Marketing Institute, and travels the world to speak at digital conferences in London, Amsterdam, Paris, Milan, New York, and Las Vegas. Barry also serves as Co-Chief Editor at award-winning European digital marketing blog State of Digital and is on the judging panel for the annual European and US Search Awards.
Craig Campbell, Founder at Craig Campbell SEO
Craig Campbell has over 16 years experience in Digital Marketing working with many small to medium-sized businesses with all aspects of Digital Marketing.
Craig is a regular speaker at SEO events with a reputation for being straight talking and honest and offering people actional tips and advice. Craig also regularly trains agencies & individuals who are looking to better their skills in the industry.
Kristine Schachinger, CEO | SEO at Sites Without Walls
Kristine has seventeen years experience in the creation, development, implementation & maintenance of websites in all areas including government, academia, entertainment & e-commerce with a focus on usability, architecture, human factors & WCAG accessibility compliance as well as Search Engine Optimisation and Usability.
Her current focus, specializing in website visibility has led her to be recognized as a subject matter expert for industry conferences such as SMX, SES, Pubcon, and RIMC. She is not only a speaker but also a writer with monthly columns in Search Engine Watch, Search Engine Land, Momentology, and SEMPost as well as guest pieces in State of Digital and SEMRush. Additionally, she appears regularly on Webcology on Webmaster Radio.