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Webinar: Humanizing the Digital Customer Experience

5 Keys to Turn Your Data into Powerful, Individual Connections

Your success in the Age of the Customer hinges on a major mind shift in your marketing. You must move beyond a product-centric approach to a customer-centric one, and build your business around the wants and needs of your customers.

Your customers are the lifeblood of your organization, and they give you a lot of value in the form of their data – and ultimately their ongoing business. Now is the time to put their data to action. Use it to market to the customer – the person – holistically and individually, with relevance and timeliness.

Join Cindy Vandecasteele, NGDATA’s VP of Product Strategy, for an interactive conversation on the five keys your business needs to humanize the digital customer experience.

Key takeaways will include:

How to make the fundamental shift from business to consumer (B2C) to consumer to business (C2B)
How to harness and make use of your customer data for smarter engagements
The technology needed to stay ahead of your competition in the Age of the Customer
The five keys needed to humanize the overall experience for your customers
Why attend?
  • Learn how to make the fundamental shift from business to consumer (B2C) to consumer to business (C2B)

  • Learn how to harness and make use of your customer data for smarter engagements

  • Learn about the technology needed to stay ahead of your competition in the Age of the Customer

  • Learn about the five keys needed to humanize the overall experience for your customers

Speakers
speaker
Amy Cross, Marketing at NGDATA
speaker
Cindy Vandecasteele, VP, Product Strategy at NGDATA
Cindy has been an international financial services leader with a focus on customer experience transformation, business change and operational excellence for more than 17 years. She has spent her career working in, and with, banks establishing more efficient processes around marketing, call center and customer relationship management for retail, corporate, institutional banking and insurance companies.
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