Surely the most hated feature is popUP menus, it jumps on you, preventing doing what you were doing, and... Well, you know the score. We all hate them. And it is one of the most effective weapons of modern marketing. Similar to email, we hate spam but there is nothing is more effective than good email campaign.
How to make 105% out of popUPs and didn't turn users away? We will have Slleknote and Poptin representatives as well as the analytical mind of Jeff Bustos, hosted by our veteran host Craig Campbell.
Some complaints that Craig's accent is nothing like Mel Gibson's one in Brave Heart, but this is the real one from Glasgow, Scotland.
How one e-commerce site increased their on-site conversion rate by 512.5%
A quick and easy way to turn casual site visitors into happy customers
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
Craig Campbell, Founder at craigcampbellseo.co.uk.
Craig Campbell has over 14 years experience in Digital Marketing working with many small to medium sized businesses helping them with SEO, PPC, Email Marketing and Social Media Marketing.
Craig is now trying to provide training and help to others who are looking to learn how to do many of the Digital Marketing Strategies that are available.
Kristian Jønsson, Head of Growth at Sleeknote
Kristian Jønsson is Head of Growth at Sleeknote: a company that helps e-commerce businesses capture and convert more leads without hurting the user experience. His specialties include paid acquisition, growth engineering and conversion rate optimization. With more than 6 billion popup sessions to analyze from more than 1,000 customers, Kristian enjoys going deep on data to learn what works for e-commerce business today.
Tomer Aharon , co-founder at Poptin
Tomer Aharon is the co-founder of Poptin - a lead capture platform that can help website owners engage with their audience and convert more visitors into leads, calls, subscribers, and sales. Tomer is also the co-founder of a digital agency called ECPM and he has eight years of experience in the digital marketing field and internet project management. He graduated with an Economics degree from Tel-Aviv University.
Tomer is a big fan of A/B testing, SEO and PPC campaign optimization, CRO, growth hacking and numbers. He loves testing new advertising strategies and tools and analyzing the latest start-up companies.
Jeffrey Bustos , Associate Director of search and social at MediaCom
Jeffrey Bustos is an Associate Director of search and social at MediaCom. He applies statistical analysis and analytics to develop multivariate and multi-page funnel tests to increase media performance. His background in paid and organic search across verticals gives him a deep understanding of consumer behavior throughout the purchasing funnel.