It’s one thing to generate new leads, but it’s an entirely different ballgame to keep those leads engaged and convert them into loyal customers. Internet marketing veteran Frank Cowell will share the secrets of how to keep leads engaged and naturally pull them through the sales funnel to maximize your lead-to-customer conversion potential.
Develop a “smarketing” funnel that naturally pulls leads through the funnel
Develop topical content marketing campaigns that are strategic and make your funnel perform better
Grow your overall marketing program systemically to create additional opportunities for visitors and contacts
Anton Shulke, Head of Video Content at SEMrush
Frank Cowell , CEO at Elevator
Frank Cowell is CEO at Elevator, a digital brand strategy agency based in the San Diego, California area. With 20 years of digital marketing experience, Frank works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing.