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Marketing

Webinar: How to Invest in Your SEO for the Highest ROI

Does SEO bring you money?

THIS WEBINAR WAS RECORDED ON THE

May 31, 2018

DURATION

60 min

webinar description

How should you invest in your SEO for the highest ROI?

In this webinar, you will learn:

-How to invest in your SEO to yield the highest ROI
-The biggest mistake most businesses make when investing in their SEO
-How to measure your return on investment
-Why thinking long-term yields the greatest returns
-Why SEO is different from other marketing channels such as paid ads

Measuring and achieving a high ROI on your SEO investment is one of the most important KPIs for your business, yet difficult to measure and slow to see the results. Come to this webinar to learn how to invest in SEO for the long-term and learn about the potential unlimited opportunity to maximize your ROI on your investment in SEO.

Our speaker, Tom Casano, Sure Oak will be joined by Patrick Reinhart, Conductor and our very own Marcela De Vivo for our panel discussion in the second part. The webinar will be hosted by Aiden Carroll, The Coloring In Department. Aiden has hosted more than 750 webinars and he probably should be in the Guinness Book of World Records.

Reasons to attend the webinar:
  • The biggest mistake most businesses make when investing in their SEO

  • How to measure your return on investment

  • Why SEO is different from other marketing channels such as paid ads

Who should attend:

SEO, Digital Marketer, Business Owner

Speakers:
SEMrush
Marcela De Vivo, Corporate Speaker
Marcela De Vivo is an International Corporate Speaker for SEMrush, a Serial Entrepreneur, and Founder of Gryffin, a customizable productivity platform where teams can create a collaborative environment to work smarter, not harder. As an industry veteran with nearly 20 years of digital marketing experience, Marcela travels the world speaking about SEO, data-driven marketing strategies, omnichannel workflow optimization, and the evolution of digital. Working with SEMrush has allowed her to combine her passion and expertise in forward-thinking marketing, analytics, and disruptive technologies.
Sure Oak
Tom Casano, Founder
Tom Casano is an SEO consultant and the founder of Sure Oak, an SEO agency based in New York. Tom has core competencies in link-earning with outreach, keyword research, on-page optimization, technical site audits, strategy, content planning and content marketing. Tom grew a startup, LifeCoachSpotter.com, from 0 to 20,000+ organic visitors/month with SEO, having worked extensively in the field by personally testing dozens of strategies and techniques to boost rankings. Tom hosts the Sure Oak podcast with weekly episodes of interviews with other digital marketing experts.
Tom will be main SEO expert for this webinar.
The Coloring In Department
Aiden Carroll, Co-founder
Co-founder Digital | Marketing Trainer at The Coloring In Department
A nice guy, entrepreneur and search marketing addict. Aiden has worked with numerous Fortune 500s and startups in shaping and delivering their digital and advertising strategies. He's more than a little bit obsessed with the technology sector, and even more so with the future of education and communicating ideas, having trained over 65,000 marketers to date, from over 75 countries. He's a big believer in the black t-shirt, and he'll never wear a suit.
Conductor
Patrick Reinhart, digital strategy lead
Patrick currently leads digital strategy for Conductor’s Professional Service team and brings over 14 years of organic search & digital marketing experience with him. At Conductor, he helps some of the largest brands in the world with their organic search initiatives.



Prior to joining Conductor, Patrick led the US organic search practice at New York based agency Prime Visibility. He developed the infrastructure and methodology to make PV a top SEO agency during his tenure.

Prior to his agency and technology experience, Patrick was an accomplished entrepreneur and founded an eCommerce appliance retailer & music management company.
Organizer: SEMrush

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

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