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Webinar: How to Help Google Amazon Make Sense of a Chaotic, Unstructured Web

#SEOisAEO episode 6

Google absolutely adores (and will grandly reward you for implementing) Schema markup, semantic HTML5, accessibility, coherent information architecture… in the short term, if you can get those right, you have a phenomenal competitive advantage since the vast majority of the web is unstructured and wildly chaotic.

There is zero possibility that any meaningful percentage of the billions of web pages, existing and to come, will be structured in any meaningful sense in the coming years.

That means Google (and any other serious players) are faced with a task that most of us cannot even start to comprehend… how to make sense of the gazillions of lines of unstructured, chaotic data out there - on the www, and even in non-public databases.

They have no choice - they must now figure out ways to harvest data from an unstructured web and give that data structure that is meaningful to them and their users.

This episode will look at not only how they are doing that now, but also how they could do that in the future. Fasten your seatbelts!
Why attend?
  • Structure gives you advantage, how to use it

  • Brilliant minds of SEO

  • Live public Questions allowed

Who should attend?
SEO
Speakers
Jason Barnard, Author, consultant and speaker at Kalicube.pro
Almost 2 decades of experience, Jason started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world. He is currently a consultant, speaker, and author on all things Digital Marketing, specializing in the world of Answer Engines. Since 2014, Jason has been studying the Knowledge Graph and how Google learns and understands the world. He is currently working with Kalicube.pro measuring Brand Authority.
Arnout Hellemans, SEO at Sitly
Arnout is the Dutch digital marketer who is focused on helping businesses grow by deploying smart search and social tactics without breaking the bank. He particularly interested in Conversion Rate Optimization, SEA, gadgets, mobile phones and (offline) cooking. Arnout has been online since 1992.
Martha van Berkel, CEO & CoFounder at Schema App by Hunch Manifest
Martha is a high energy entrepreneur with a proven track record of making ideas a reality. She helps teams and businesses connect dots and take action.

She is currently working on unleashing the power of structured data - for organic search, business intelligence and structuring open data. She and the Hunch team do this through a suite of tools called Schema App (www.schemaapp.com).

Martha's specialties include: Leading teams, inspiring change, getting things started, innovating, strategy, selling ideas, building teams, public speaking and identifying leap frog opportunities.
Aaron Bradley, Knowledge Graph Strategist at Electronic Arts
I am helping build Electronic Arts knowledge graph, and to facilitate the growth of an intelligent content ecosystem at EA. My work includes the development of ontologies, taxonomies and content models using linked data standards.

From 2005 to 2018 I worked as a search marketer, chiefly on enterprise sites and always with a focus on organic search engine optimization. My SEO career encompassed numerous industry verticals, including online gaming, news, ecommerce and video games.

In the course of my SEO work I became increasingly exposed to the world of linked data, and developed an interest in - and, eventually, expert knowledge of - search engine-facing structured data, and in particular the schema.org vocabulary and its encoding syntaxes (microdata, RDFa and JSON-LD).

Insofar as my knowledge graph work continues to intersect with these standards and search engines' use of them, I continue to be engaged in the realm of "semantic SEO" and its emerging frame, "answer engine optimization" (AEO).

WEBINAR HAS ENDED

Organizer:

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

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