There is zero possibility that any meaningful percentage of the billions of web pages, existing and to come, will be structured in any meaningful sense in the coming years.
That means Google (and any other serious players) are faced with a task that most of us cannot even start to comprehend… how to make sense of the gazillions of lines of unstructured, chaotic data out there - on the www, and even in non-public databases.
They have no choice - they must now figure out ways to harvest data from an unstructured web and give that data structure that is meaningful to them and their users.
This episode will look at not only how they are doing that now, but also how they could do that in the future. Fasten your seatbelts!
Structure gives you advantage, how to use it
Brilliant minds of SEO
Live public Questions allowed
Who should attend?SEO
She is currently working on unleashing the power of structured data - for organic search, business intelligence and structuring open data. She and the Hunch team do this through a suite of tools called Schema App (www.schemaapp.com).
Martha's specialties include: Leading teams, inspiring change, getting things started, innovating, strategy, selling ideas, building teams, public speaking and identifying leap frog opportunities.
From 2005 to 2018 I worked as a search marketer, chiefly on enterprise sites and always with a focus on organic search engine optimization. My SEO career encompassed numerous industry verticals, including online gaming, news, ecommerce and video games.
In the course of my SEO work I became increasingly exposed to the world of linked data, and developed an interest in - and, eventually, expert knowledge of - search engine-facing structured data, and in particular the schema.org vocabulary and its encoding syntaxes (microdata, RDFa and JSON-LD).
Insofar as my knowledge graph work continues to intersect with these standards and search engines' use of them, I continue to be engaged in the realm of "semantic SEO" and its emerging frame, "answer engine optimization" (AEO).