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Webinar: How to do PPC – The Smart Way – Ep. 4

Episode 4: Facebook Ads

THIS WEBINAR WAS RECORDED ON THE

November 29, 2017

Duration

60 min

Do you want to address the most pressing challenges of paid advertising on Facebook? Do you want expert advice on optimizing your campaign? Want to know how to reduce your budget and save time? If you answered "yes" to all of these, join our final episode of “PPC The Smart Way” with Nitin Manchanda. Nitin will host Rod Richmond, an experienced PPC expert from the UK. For the last 6 years, Rod is leading Clean Digital, PPC (Pay Per Click) agency based in Edinburgh, Scotland.
Why attend?
  • Key differences between paid search and paid social

  • Finding your ideal audience on Facebook Ads

  • Facebook Ad Types: an overview

  • Working with paid search: recycling ad messaging with strong CTR% on AdWords

  • Working with paid search: re-marketing across the channels

Speakers
Nitin Manchanda, Head of SEO at trivago
Nitin is Global Head of SEO at Trivago by profession and an engineer by heart. He is in love with this ever-changing SEO world!
Rod Richmond, Account Director at Clean Digital
Rod is an experienced PPC expert. He is an Account Director at Clean Digital, PPC (Pay Per Click) agency based in Edinburgh, Scotland.

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Organizer:

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

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